Clarks footwear appointed Geralyn R. Breig to the position of president, Americas region. Geralyn most recently served as SVP and President of North America at Avon Products.
She will join the Americas team in Newton, MA beginning Monday, Mar. 17.
“I am excited about adding Geralyn’s unique brand and business development experience to the proven footwear expertise residing in the team at Clarks,” said Melissa Potter, chief executive, C&J Clark International. “It’s a powerful combination to take us on the next stage of our growth journey.”
Geralyn will report to Ken Dobinson, Clarks chief commercial officer.
“We are delighted that Geralyn is joining the Clarks Americas team. She will bring tremendous value to the Americas Region and the broader Clarks organization as we advance our strategy to become the world’s leading footwear brand,” Dobinson said.
Geralyn’s experience brings a powerful voice to the Americas Region and the Clarks global team through her in-depth leadership and brand marketing experience in international organizations. Her extensive experience in building global brands, knowledge of the American consumer, and her deep multichannel and brand marketing knowledge will be a driving force for the brand’s growth.
Breig grew up with Clarks shoes and the company’s values resonate deeply with her.
“I am thrilled to be joining the Clarks Americas team at such an exciting time for consumers in the Americas Region and around the world,” she said. “The Clarks brand represents excellence that is rooted in 189 years of heritage and I am quite proud to be part of the company’s future growth.”
Prior to joining the Clarks team, Geralyn most recently served as SVP and President of North America at Avon Products Inc., the cosmetics, apparel, and gift retailer, where she led a recovery strategy that increased profit and significantly reduced costs. Previously as SVP and Global Brand President of Avon Geralyn was instrumental in globalizing Avon’s consumer and product go-to-market efforts, driving dramatic growth rates for the enterprise. Geralyn began her career in the Beauty Care Division of Procter & Gamble, she led brand marketing organizations at Kraft Foods and at Pepperidge Farm Inc., and served as the President of Godiva Chocolatier International.
Geralyn serves on the boards of Welch Foods Inc. and 1-800-Flowers.com and is the recipient of multiple awards. She holds a B.S. in Economics from The Wharton School of Business at the University of Pennsylvania.