Circana made several changes in its global commercial organization, coinciding with Tim Bush, president of general merchandise, retiring by the end of 2024 after more than two decades working for the company. Bush will continue to support Circana, leading several strategic initiatives throughout his tenure.

One of the key changes at Circana is creating a Global Commercial organization, encompassing its global client verticals and solution groups. Jeremy Allen, previously president of Consumer Packaged Goods, now oversees the function in the newly created role of chief commercial officer.

“Our global commercial function will better position Circana and our talented teams across the organization to serve clients across sectors and geographies,” said Kirk Perry, president and CEO of Circana. “These enhancements demonstrate the depth of our commercial expertise across Circana and mark another milestone in our continued evolution as a unified organization. Jeremy is uniquely positioned to drive our global commercial strategy, leveraging his vast experience serving clients across sectors and at both of Circana’s heritage organizations. Under Jeremy’s proven leadership, our collective commercial organization will be focused on leveraging Circana ‘s unparalleled technology, solutions, and insights to help clients around the world find new opportunities and spark growth.”

Leadership changes in Circana’s Global Client Verticals include: 

  • Wei Lin Wong has held several leadership roles at Circana and its heritage companies’ retail and strategy teams and was named president, Consumer Packaged Goods.
  • Joanne Sackett, formerly head of Circana’s Beauty, Sports, Apparel, Footwear, Accessories, and Luxury verticals, was appointed president, General Merchandise.
  • Rob Hill, who, most recently, was Circana’s president of Retail for North America, was named president, Global Retail.

Leadership changes in Circana’s Global Solution Groups include:

  • Brad Shelton, formerly president of Collaborative Gateway Solutions, was named to the newly created role of president, Retail and Manufacturer Collaboration.
  • Patty Altman, who previously was executive vice president of Consumer and Shopper Insights, was named to the newly created role of president, Consumer and Shopper Insights and E-Commerce.
  • Amy Marentic will continue as president of Media and Analytics Solutions.

“On behalf of our entire leadership team, I thank Tim for his outstanding service to our company and our clients throughout his esteemed career, and we wish him the best in his next chapter,” Perry shared. “In the meantime, we deeply appreciate his gracious, continued support for Circana at this exciting time in our ongoing growth journey.”

Image courtesy Circana