Combining functionality and style with its expertise in creating urban outdoor accessories, CHUMS is introducing a new line of fresh, fashionable iPod carrying cases which helps users protect and hang on to their valuable music investments. The new array of iPod cases includes original, unique designs that blend versatility with funky patterns and stylish flair, giving users a choice in how they’d like to outfit their iPod.

The new line of e:personal iPod bags consists of nine different styles that can be used with the standard iPod or iPod mini, and unlike other iPod cases available to consumers today, CHUMS has taken the concept a step further by creating innovative cases that can be worn in a variety of different ways: over the shoulder, clipped on to clothing, around the neck, or with an armband. To keep the iPod secure and protected, each one features a lanyard, carabiner clip, and above all, a swivel hook, which attaches to clothing and rotates to allow for motion while walking and sitting, so that an iPod can be worn much like a PDA or cell phone. Whether its Zen-like yoga, backcountry trekking, or weekend warrior fun, CHUMS iPod carrying cases are designed to suit any lifestyle and personality, be it serious, sporty, or sassy.

iPod cases are perhaps the most important thing to put around a precious iPod, and may be more vital than any other accessory. Just as functional and compact as the iPod, CHUMS cases add armor and versatility so that the music player can be used in a variety of urban outdoor activities, including biking, hiking, running, sunning, or cruising on the subway. CHUMS new iPod cases help prevent the risk of losing favorite tunes, and allow users to listen to music wherever, and whenever, they choose.

With over 10 million iPods sold to date and more than 1 million songs downloaded each day from Apple iTunes, iPod digital music recorders have revolutionized the way people are listening to their favorite songs by letting them put their entire music library at their fingertips. Even automakers are recognizing the pop culture trend by offering iPod integration systems for use with car stereos.

The new line of CHUMS iPod cases will be available on April 15 to retailers nationwide.