Chums, a producer of travel and active lifestyle accessories, and its sister brand Beyond Coastal, a sun care product manufacturer, hired James Denhalter and Aimee Evans to bolster the growing marketing department out of the brands’ Sun Valley, ID office.

Denhalter steps into the role as marketing coordinator, reporting directly to Marketing Director Colleen Gilligan. Denhalter will be dedicated to streamlining the marketing process and supporting the development of marketing strategy for both brands. The additional headcount will enable both Beyond Coastal and Chums to accomplish more on the ground, while also enabling and supporting community growth through additional events.

Evans joins the marketing team as the in-house graphic designer. With her background in packaging and marketing material design, she brings a fresh approach to both brands’ design and aesthetic, helping to tell stories through graphics. Evans will help take Beyond Coastal to the next level in the coming months as well as support the Chums and Chums Safety lines.

“We are thrilled to build out our team with two very talented and driven individuals. Aimee and James bring fresh perspectives and great energy to both brands,” said Gilligan. “Their additions will allow us to take both Chums and Beyond Coastal’s marketing programs to the next level.”

Photo courtesy Chums