Chums and sister brand Beyond Coastal, a manufacturer of sun care products, have hired Colleen Gilligan to lead all marketing operations for both brands out of the Sun Valley, ID office.
Gilligan will return to Sun Valley where she began her outdoor industry experience as a marketing coordinator for Scott Sports. After three years at Scott, she joined The North Face in California for nearly four years in brand management and marketing operations with key roles in launching the brand’s mountain athletics category as well as building the marketing framework and processes for bringing seasonal products to the market.
“We are thrilled to welcome Colleen to our family,” said Vice President of Sales Mike Neary. “She brings the talent, experience and tenacity we need to navigate and strengthen our brands across all dealer and consumer touch points.”
Chums and Beyond Coastal is a family-owned and operated business with offices in Idaho and Utah.
“From the beginning of my career, I’ve always valued the small brand feel. It is more nimble, yet cohesive, with the sense of family from the people you work with,” said Gilligan. “It is a great opportunity to join such established brands and I look forward to growing the marketing team based upon company goals and priorities. There’s nowhere I’d rather be, raise my son, work really hard on something I’m passionate about and continue a life outdoors.”
Photo courtesy Chums
