ThredUp, the online resale platform for apparel, shoes, and accessories, has appointed Noam Paransky to the company’s Board of Directors. With over 25 years of experience in digital retail innovation and omnichannel strategy, Paransky will be an advisor as the company plans to transition to an AI-powered resale platform.
“In today’s rapidly evolving technological landscape, prioritizing digital innovation to enhance the customer experience is critical to ThredUp’s ability to transform the future of resale and further our mission to inspire the world to think secondhand first,” said James Reinhart, co-founder and CEO of ThredUp. “Noam’s extensive experience in omnichannel strategy and innovation aligns with this focus, and his appointment comes at a pivotal time where we’re leveraging breakthroughs in technology to improve the shopping experience on ThredUp and redefine how people interact with secondhand apparel online.”
Paransky is Tapestry’s chief omni and innovation officer, leading the company’s digital innovation, delivering an omni-channel experience for consumers’ digital touchpoints. Before joining Tapestry, he was the SVP of Digital at Gap, Inc., leading the digital sales and engagement channels. Before Gap, Inc., Paransky spent nearly two decades in retail, digital and marketing, working directly with retail and fashion brands.
“I’m delighted to be joining ThredUp’s Board as they continue to revolutionize the resale industry and bring circularity to the forefront of fashion,” said Paransky.
Paransky joins Patricia Nakache (Chair), Ian Friedman, Mandy Ginsberg, Tim Haley, Jack Lazar, Dan Nova, Coretha Rushing, and CEO James Reinhart on ThredUp’s Board of Directors. He holds a Bachelor’s Degree in Economics from Emory University.
Image courtesy ThredUp
