Cherokee Inc. said Blue By Yoo will make women’s, junior’s and girl’s swimwear for Cherokee’s Sideout brand.
Jay Kester, executive vice president of marketing for Cherokee, said Blue By Yoo would be a key addition to its wholesale network for beach-related products. Blue By Yoo is based in Santa Fe Springs and has several factories in China and Southeast Asia.
“The Sideout brand has a clean and marketable heritage and is synonymous with a California active lifestyle,” Blue By Yoo Chief Executive Ron Yoo said. “We believe Sideout will be a significant part of our swimwear business and look forward to collaborating with (Cherokee) on this project.”
The companies did not say when the first products under the deal would appear on store shelves.
Separately, Cherokee entered into an exclusive agreement in the U.S. with JEM Sportswear for Junior’s knit tops for its Sideout brand.
