Champs Sports launched the latest installment of its “The Moment” franchise, with Episode Two highlighting star Dallas Cowboys quarterback Dak Prescott and Grammy-nominated artist Desiigner.
“The Moment” is a Champs Sports franchise that encompasses athletes and musicians and which provides a platform to athletes to share inspirational elements of their personal journey to success.
Following the story thread of “The Moment” Episode One, which featured Brandon Marshall, T.I. and Quavo in August, the second episode spotlights Dak Prescott as he lives in his “moment.” Through preparation, attitude, and resolution, Prescott has become the starting quarterback of America’s Team, the Dallas Cowboys. Within “The Moment” Episode Two, Prescott leads the Champs Sports audience through his daily routines and expresses his mindset, the important things that impact his life and how he deals with the pressure of his newly-minted status as the leader of a top Super Bowl contender. Within this campaign, he shares his personal story about the importance of hard work, dedication and preparation, and how those led to the momentum at the start of his career.
The campaign spot includes a new unreleased track titled “Outlet” by Desiigner. A behind-the-scenes video shows Desiigner and Dak as they prep for the shoot, drive around Dallas, relax and have fun on the set.
The campaign features the following Adidas collections: Adidas Alpha Bounce, Adidas ZNE Travel Hoodie, Adidas triple-white UltraBoost Uncaged and the Adidas Nylon Bos jacket and Tiro pants.
Image courtesy Champs Sports
