ParadyszMatera announced that it has been selected by Hanesbrands Inc. as the exclusive direct mail media provider for their Hanes.com and Champion brands.
Beginning in January 2010, ParadyszMatera, using its proprietary promotion, market, and analytical tools, will provide Hanes.com and Champion with direct mail strategy, circulation planning and buying. In addition ParadyszMatera will provide market research and competitive analysis.
“ParadyszMatera is delighted to have formed a partnership with Hanesbrands Inc. and we look forward to supporting their Hanes.com and Champion brands,” said Jamie Strom, Senior Director, Account Management at ParadyszMatera.
