Champion Athleticwear has launched the Champion Life fall collection that updates many of the brand's classic offerings.
Inspired by an archive spanning almost 100 years, Champion Life is reinterpreting its rich heritage through a modern lens. Available in stores beginning in August, Champion Life was on display at the AGENDA Show in Long Beach July 8-9, 2015.
“Champion is authentic athletic apparel. The Champion Life collection borrows from our past and reimagines for the present. For inspiration, we literally have an archive of styles that goes back decades. Our design team takes these iconic pieces and recreates them in a way to create a modern feel and relevance while still maintaining their DNA.” said Matt Waterman, director of men’s product marketing for Champion Athleticwear. “Champion Life allows an entirely new generation to experience some of Champion’s all-time classics.”
As the unparalleled leader in authentic athletic apparel since 1919, Champion has tapped deep into its legacy and roots to bring back some American classics for a new generation of style-conscious consumers. From satin baseball jackets with the iconic Champion “C” logo, to throwback football jerseys, to commuter windbreakers and pants in ultra-light fabrics and reflective detailing, Champion Life is rooted in authenticity but versatile enough for the modern consumer. The fall lineup is highlighted by the re-issue of two of the brand’s most iconic collections — Champion Reverse Weave sweatshirts and Heavyweight Super Fleece.
Reverse Weave is one of Champion’s most recognizable collections. Originally patented in 1938 to solve the age-old problem of shrinkage in cotton fleece, Champion engineers cut the fabric on the cross grain so the fabric would shrink widthwise instead of lengthwise. In 1952, the design was perfected with the addition of the side “action gusset”, providing additional range of motion and long lasting durability. It has been standard issue for generations of athletes and a staple in the college bookstore for decades.
Champion Life is also re-issuing its popular street-inspired Super Fleece collection. The original Champion SuperHood took the market by storm in the early ‘90s and became an integral part of the New York City hip hop fashion scene. It’s oversized “C” logo and pointed hood became a signature of the streets. With the re-issue of Super Fleece, Champion has kept the ultra-heavyweight fabric and distinctive “C” logo but has updated the collection with more streamlined styling and a modern fit.
Champion Life will be available in specialty retailers beginning in August 2015 as well as on www.championusa.com.
