Chaco donated over $7,000 to the Outdoor Industry Women’s Coalition (OIWC). The donation came from sales of its classic flips on the first day of the recent Outdoor Retailer show.
“We are committed to providing comfortable and durable footwear, and saw this as a perfect opportunity to invest in something else that’s important to us. We support OIWC’s commitment to empowering and expanding opportunities for women,” stated Colin Butts, Chaco director of marketing.
Founded in 1996, OIWC strives to expand opportunities for women in the outdoor, snow, bike and run industries in order to create more equity, diversity, and inclusion of women. For more information, visit http://www.oiwc.org.
Chaco is a part of Wolverine Worldwide's Performance Group, which also includes the notable lifestyle brands Merrell, Saucony, and Cushe.
