Chaco during the month of April will partner with the Arbor Day Foundation to plant up to 60,000 trees, one for each pair of Chacos sold online and at Chaco retailers, in the Pike National Forest (CO) and the Moss Island Wildlife Area (TN). The program, called 'Buy One Get One Tree,' celebrates the anxiously awaited beginning of flip and sandal season, Arbor Day and Earth Day.
The program includes an integrated advertising, public relations and social media campaign as well as in-store program training during all Chaco clinics until the end of April. Chaco has already supplied retailers with point of purchase materials including signage, native seedlings, posters, and information on the Arbor Day Foundation, along with customizable ad templates that can be sent out to local media.
Chaco will encourage retailers to match Chaco's donation to the Arbor Day Foundation if they would like to take that additional step. Plantings at both locations will occur in mid-April and will involve members from the Arbor Day Foundation, Chaco staff, local retailers, Chaco fans and volunteers.
“Buy One Get One Tree is an amazing way for us to support the Arbor Day Foundation as well as drive sales to our retailers,” said Whitney Conner, marketing manager at Chaco. “We are confident that our Chaco fans both new and old will be drawn to participate. Purchasing Chaco products during the month of April allows everyone involved to contribute to the protection of our natural areas.”
Chaco is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that also includes Merrell and Patagonia Footwear.
