Chaco added Doug Ragan to its senior management team as director of sales. Ragan brings over 25 years of outdoor industry experience to his new post.
In his previous position, Ragan was director of sales, East and International for the Yakima brand. Since 1998, Ragan has held executive positions within WaterMark. In addition to handling the Yakima brand, he was vital in the strategic sales direction and management of the Dagger, Perception, Harmony and AT brands.
As director of sales, Ragan will forward the strategic and tactical sales efforts at Chaco and drive future product lines into new markets. Mark Paigen, President and Founder of Chaco remarked, “Doug is a great fit for Chaco. His experience and disposition have earned him industry-wide respect and will help further position Chaco as a leader in outdoor footwear.”
The commonalities between Ragan and Chaco run deep. Both parties' inspiration and passion were found in the river. An avid paddler for decades, Ragan has served in numerous volunteer roles preserving and maintaining access to rivers in Colorado.
Ragan's excitement is evident, “Chaco is a terrific company and brand with an exciting future. I am looking forward to working with the great team in Paonia and in the field. I have been a loyal Chaco wearer for over sixteen
years. It is great to be a part of a company that I have admired from a
distance for so long.”
General Manager, Ed Wieland added, “Doug brings to Chaco an intelligent,
well thought-out approach to sales. We¹re looking forward to having him be
an integral part of our Senior Team.”
