Grassroots Outdoor Alliance, a buying group of more than 30 independent outdoor speciatly retailers, has admitted Chaco as it's newest vendor partner.
Chaco is well known for it's sandal business and is continuing to move in the direction of a four season business. By aligning with Grassroots Outdoor Alliance, they hope to make strides in supporting their new initiatives to become a year-round brand.
“The Chaco and Grassroots Outdoor Alliance partnership feels like the perfect fit,” said Tom Stolz, national sales manager for Chaco. “Like G.O.A., Chaco is dedicated to the support and growth of our independent outdoor specialty retailers and the activities that we all touch. We both have a history of “doing good” through giving back in the areas of outdoor recreation, access and the environment. We look forward to this new and exciting partnership with Grassroots.”
The members of Grassroots Outdoor Alliance have long viewed Chaco as a leader in the footwear industry bringing innovative product to the market while remaining dedicated to being involved in community action. We look forward to working together on initiatives that that will support organizations and charities that are important to both brands.
Chaco is among the outdoor footwear brands owned by Wolverine Worldwide Inc.
