Collective Licensing International (CLI) extended its agreement with RMP Athletic Locker, Ltd. of Canada for three years to continue licensing footwear under the Airwalk brand in Canada. They have also added apparel and accessories to their new agreement to broaden the brand's growth opportunities in Canada.
“We are proud to move forward in our relationship with Airwalk and CLI,” stated Mike Dyon, president of RMP. “The Airwalk brand resonates with today’s consumer. The accessibility of Airwalk coupled with the deep authenticity and heritage the brand has makes it very relevant and compelling in our market.” He continued, “Our relationship with the Airwalk team has been collaborative and mutually beneficial. Our dynamic product creation capabilities coupled with CLI deep understanding of how to build great brands is a strong combination, and we are proud to continue our decade long relationship.”
Airwalk is managed by Collective Licensing International, led by president and CEO Bruce Pettet, in conjunction with over 50 strategic licensing partners covering more than 100 countries around the world.
“We are thrilled to continue our relationship with RMP,” said Pettet. “With their extensive experience in the Canadian market and deep understanding of their consumer, we are confident that they will continue to grow the Airwalk brand successfully in this marketplace.”
From humble beginnings, Paul and Mike Dyon have become one of the most successful stories in the Canadian Sporting Goods industry. RMP now trades with all levels of distribution with category-leading brands that fit tactically into the consumer demands of the Canadian marketplace.