Century 21 Stores announced an exclusive collaboration with FUBU, the sportswear brand of the ’90s. The capsule collection will introduce 10 styles, based on classic pieces that redefined streetwear over 25 years ago.
“Century 21 is so excited to be a part of this next chapter in the FUBU brand story,” said Century 21’s CMO Michael Wolkoff. “It is our passion to bring our loyal shoppers access to the iconic brands they love and this capsule definitely fits the bill. We can’t wait for original fans of the brand to line up as well as the next generation of shoppers to discover it in our store.”
The Vice President of FUBU Keith Perrin states, “We were in over 5,000 doors globally in the 90’s and today we are taking the Ecommerce business model route and collaborating with strategic partners that are a natural fit. When the idea came up about reemerging our brand, we felt Century 21’s downtown location was the best fit—if you’re developing a relationship with a brick-and-mortar store you couldn’t ask for a better partner to reach diverse consumers. Century 21 has always been the place to find premium clothes at a good price. Century 21 is just a great overall retail partner.”
In 2017, FUBU celebrated the brand’s 25th anniversary with a coveted capsule collection revisiting the classics with plans to introduce larger collections and more collaborations in the near future. The Century 21 capsule will be the first debut of new product from the FUBU “Can’t Resist a Classic” campaign.