Centric Brands LLC announced an exclusive global licensing agreement with the Messi Brand to design, manufacture and distribute an extensive range of Messi-branded lifestyle products. Through the agreement, the Messi brand joins Centric Brands’ portfolio of and will leverage its design, marketing and operational expertise.
The product categories will offer a diverse range of styles that embody the Lionel Messi brand. The launch will feature men’s, women’s and kid’s categories, including apparel, outerwear, sleepwear/loungewear, underwear, hosiery, swim, accessories, seasonal items, linen and home textiles, and stationery/party supplies.
“Widely regarded as one of the greatest soccer players of all time, we are thrilled to introduce the authentic Messi branded lifestyle products globally to the passionate fan across all ages, categories and retailers,“ said Jason Rabin, CEO of Centric Brands. “The continued rise in popularity of soccer across all ages and territories marks a significant opportunity for Centric to do what we do best and create outstanding products and experiences to continue to grow an already powerful brand.“
“I thank Centric Brands for the trust placed in making the Messi Brand grow globally in different lifestyle categories, I hope that it will be liked by people,“ said Leo Messi.
The first delivery under the partnership will launch in Summer 2024 across multiple retail partners.
Image courtesy Messi
