Centric Brands, LLC. has acquired a division of Daytona Apparel Group, a portfolio of retail brands owned by Windsong Brands, that closed on March 24.
Centric will take full ownership of Daytona Apparel Group’s hosiery division which sells products across multiple brands in stores nationwide. Daytona Apparel will continue to independently operate its other categories.
The acquisition will be merged into Centric’s accessories division led by Jarrod Kahn, group president of Accessories. The addition of Daytona’s hosiery business expands Centric’s retailer relationships and its private label and licensed businesses. The acquisition also adds diversity and scale to Centric’s portfolio with new brands, recurring year-round replenishment businesses and an expanded, diversified sourcing model.
Centric will assume new license agreements as part of the transaction, including Stanley, Free Country, Real Tree, and Umbro. In addition, several employees from the hosiery team at Daytona will join Centric and reporting to Abe Dweck, executive vice president, Accessories.
“The strategic growth of Centric is fueled by our expertise in product, operations and relationships. Acquisitions that assist in accelerating growth are very attractive to us. Our scale and competitive edge in the accessories marketplace benefit from this transaction,” said Jason Rabin, CEO, Centric Brands. “We welcome our new team members and look forward to continuing to deliver best-in-class products and service to our customers.”
