Seven7, LLC, the Stamford, CN-based investment firm, has co-invested with Nordic private equity firm Altor in the previously announced acquisition of CCM, the global hockey equipment brand.
Founded in 1899, CCM has been at the forefront of hockey, outfitting generations of NHL players and supporting grassroots programs across North America and Europe with hockey equipment and apparel.
The investment from Seven7 and Altor will focus on international expansion, digital transformation, product innovation, and deeper engagement with the next generation of players.
Daryl Jones, chief investment officer of Seven7, said, “This is a landmark opportunity. At Seven7, we look for cultural relevance, passionate communities and long-term brand value, and CCM checks every box. Hockey is growing around the world, and CCM is right at the center of that expansion. We’re proud to support CCM’s world-class team and to partner with Altor, who brings outstanding operational capabilities. Together, we’re backing a brand that has been shaping the sport for 125 year and still has its best hockey ahead of it.”
This investment marks the latest in a series of strategic hockey-sector investments for Seven7, which has also backed LiveBarn, EZ-Ice, Sauce Hockey, and a USHL franchise.
Image courtesy CCM Hockey
