Venus Williams Partners with WeWard as Investor and Ambassador

Williams and WeWard aim to raise awareness of the dangers of physical inactivity and highlight the significant health benefits of developing a daily walking routine. The app rewards users for their daily walking activity, bringing a gamified approach to exercise motivation

Pvolve Accelerates U.S. Expansion with New Franchise Deals

Lindsay Cohen has signed a two-unit development agreement in the Chicago area, Elisabeth Rommel, will launch the first Pvolve studio in Northeast Seattle or Lake Union and Dr. Mona Keshtkaran has signed a two-unit development agreement for the Washington, D.C. metro area.

Hoka Opens Second Store in Paris’ Marais District

Hoka continues its expansion in France by opening a roughly 3100-square-foot store at 14 Rue Sainte-Croix de la Bretonnerie in the heart of the Paris’ Marais district; this follows the sports apparel and equipment brand’s first Parisian store, which opened in April 2024.