At its June 3 meeting, the Health & Fitness Association Board of Directors elected Chris Smith as chair, Luke Carlson as vice chair and Al Noshirvani as treasurer.
Category: Sports/Fitness
Minnesota State Partners With Nike/BSN Sports
The deal benefits Maverick’s athletic department with preferred team pricing through BSN Sports on Nike uniforms, apparel, footwear, and Jordan brand and program rebates.
New Era Cap Inks Headwear Deal with Team USA
New Era will supply headwear to U.S. Olympians and Paralympians when they make the teams to compete in this year’s Paris Olympics. Team USA’s agreement with New Era Cap is its first product deal with a headwear-focused brand.
True Spec Golf Opens in Dublin, Ohio
Partnering with Intown Golf Club, the indoor private golf facility in central Ohio, opened its second store on June 11, complimenting its other brand store in the state.
Yue Yuen’s May Sales Boosted by Manufacturing Growth
Yue Yuen Industrial, Ltd. reported revenues rose 2.3 percent in May to $717.4 million. Sales rose 2.3 percent in its manufacturing segment but declined 8.0 percent in its retail segment.
The Picklr Opens in McKinney, Texas
Anchored by Trader Joe’s, Starbucks, Hollywood Feed, and Christina’s Mexican Restaurant, The Picklr adds a key category, athletics, to the lineup of businesses in Eldorado Plaza.
Tailwind Nutrition Hires Director of Finance
Carter Shae was appointed director of finance. Most recently, he worked as CFO for Cut Clothing overseeing finance, accounting, human resources, customer experience, logistics, and board and investor relations.
Lotto Invests in Pickleball Team
Lotto announced a strategic partnership with the Brooklyn Aces, becoming the first athletic brand in the ownership group of a professional pickleball team. The Italian sports brand joined celebrity owners Kevin Durant, Rich Kleiman, Drake, and Michael B. Jordan.
EXEC: Academy Sports CEO Remains Bullish on Sales Recovery
Academy Sports and Outdoors missed Wall Street’s earnings expectations for the second straight quarter on lower-than-expected sales but Steve Lawrence, CEO, told analysts he remains confident growth will improve in coming quarters as the chain benefits from a focus on newness and value while capitalizing on key selling occasions over the year.
BDA Acquires European Sports Merchandise Provider
Woodinville, WA-based branding giant Bensussen Deutsch & Associates completed the acquisition of UK-based sports, events and promotional products provider, The Great Branding Company.
Under Armour Partners With USA Football
As the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams, UA will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.
Fanatics, Sotheby’s Partner to Offer Rare Sports Trading Card Auctions
The partnership coincides with the announcement of Fanatics Collect, a new collectibles marketplace set to launch this summer. The platform will connect buyers and sellers of trading cards and memorabilia through fixed-priced listings and auctions.
WatchOS 11 from Apple Offers Intelligent Customization
WatchOS 11 offers breakthrough insights from Apple into users’ health and fitness and more personalization.
Academy Sports’ Q1 Earnings Miss Wall Street Targets
Academy Sports and Outdoors, Inc. reported first-quarter earnings on an adjusted basis slid 20.8 percent and came in lower than analyst expectations for the second straight quarter. Same-store sales were down 5.7 percent, and gross margins were off slightly. Steve Lawrence, CEO, said, “Our customers remain under pressure in the current economic environment.”
Planet Fitness Prices $800 Million Securitized Financing Facility
Planet Fitness, Inc. priced $800 million of Series 2024-1 Class A-2 fixed rate senior secured notes, representing an upsize from its initially planned offering.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal