US Lacrosse has announced a multi-year extension with Sisu Mouthguards as the official mouthguard of US Lacrosse and Team USA. Sisu has been a partner of US Lacrosse since 2016.
Category: Sports/Fitness
Wilson Sporting Goods Partners With Recycleballs
Wilson Sporting Goods Co. and RecycleBalls announced they are partnering to collect, recycle and repurpose tennis balls across the United States. The Wilson/RecycleBalls partnership aims to recycle 20 million tennis balls in the U.S. over the next three years.

Nike And U.S. Olympic Committee Launch Online Training Tool For Coaches
Nike and the United States Olympic Committee, as part of the committee’s commitment to Project Play 2020, announced the release of How to Coach Kids, a free, 30-minute training course on coaching kids ages 12 and under.
Under Armour’s HR Chief Joins Talent Agency
Kerry Chandler, chief HR officer for Under Armour since 2015, has joined Endeavor, the talent agency based in Los Angeles.
RYU Apparel Inc. Successfully Registers Trademark
RYU Apparel Inc., creator of urban athletic apparel, is pleased to announce that the company’s RYU trademark application in Canada, including the RYU logo, is now complete and the logo has been successfully registered.
Study Shows Consumers Embracing Health Wearables, Physicians Unsure
Consumers adopting new health care technologies like Fitbits and DNA testing are way ahead of their primary care physicians, according to a new Zeldis Research and Schlesinger Group study, “The Consumerization of Health Care.”
AOSSM Applauds Passage Of Sports Medicine Clarity Act
The legislation provides legal protection for traveling team physicians and safeguards injured athletes’ timely access to the health care professionals who know and understand their medical history best.
National Fitness Foundation Appoints LaRhonda Burley As VP Of Marketing
The National Fitness Foundation, the official nonprofit of the President’s Council on Sports, Fitness & Nutrition, has announced LaRhonda Burley as its new vice president of partnerships & marketing.

Gordon Hayward Signs Offer Sheet With Anta
Chinese sports brand Anta in ab brief statement said Gordon Hayward, the Boston Celtics’ star forward, has officially signed an offer sheet with the company.
Vicis Partners With St. Joseph Regional High School
St. Joseph Regional High School in Montvale, NJ, announced the school will offer its entire football roster the Vicis ZERO1 helmet as an option for the balance of the 2018 football season.

Fleet Feet Announces Opening Of Second Location In Mississippi
Fleet Feet announced the opening of a store in Flowood, MS, later this fall. Lesley and Matthew Holleman, co-owners of the Fleet Feet location in Ridgeland, MS, will own the 1,956-square-foot store.

Dick’s Sporting Goods To Hire 5,000 on “National Signing Day”
Sporting goods retailer Dick’s Sporting Goods has announced that the company will host the company’s own “National Signing Day” on October 24 to support the company’s hiring efforts for seasonal teammate positions nationwide.

Cowen Calls Out Active Lifestyle Upstarts
In a note, analysts at Cowen Group highlighted six up-and-coming or rebounding brands – Fila, Puma, Rhone, Allbirds, Fanatics and StockX – that are causing some disruption in the active lifestyle space with the potential to do more.
2016 Olympian Sydney McLaughlin Signs With New Balance
New Balance announced the signing of Sydney McLaughlin to a multi-year endorsement contract.

Fitness Takes A Hit With Sears Bankruptcy
In a blow to a number of fitness equipment suppliers, Sears, as expected, on Monday filed for bankruptcy protection. One fitness company, Icon Health And Fitness Inc., landed on Sears’ list of the top-20 unsecured creditors, owed $12.1 million.