Minor League Baseball (MiLB) and Allegiant on Monday announced the launch of a groundbreaking credit card partnership, the first-of-its-kind between a sports property and airline. The agreement is an expansion of the current partnership between MiLB and Allegiant and will provide a compelling platform for bringing fan engagement and rewards to new heights.
Category: Sports/Fitness
STATS Hires New Director of Sales
STATS, the worldwide leader in sports data and intelligence, announced the hire of Derk Osenberg as director of sales.
Jimmy Terry Promoted To PGA Senior Director Of PGA Golf Properties
Jimmy Terry, who has served more than five years as general manager of PGA Golf Club and steered its resurgence by leading the facility’s highly acclaimed golf course and clubhouse renovations, has been promoted to senior director of PGA Golf Properties.
U.S. Secretary of Transportation Elaine Chao To Deliver CES 2019 Keynote
The Consumer Technology Association (CTA) announced U.S. Secretary of Transportation Elaine L. Chao will deliver a keynote at CES 2019 focusing on the future of drones and self-driving technology and how they will revolutionize transportation.
Puma Takes Lead In Fighting Climate Change
In anticipation of the UN Climate Change Conference in Katowice, Poland, Puma played an active role in developing the Fashion Industry Charter for Climate Action by leading working groups and encouraging industry peers and partner vendors to join the initiative. The fashion industry’s charter presented at the conference on Monday. The latest reports by the […]
Brunswick Elects Lauren Patricia Flaherty To Board
Brunswick Corporation announced that Lauren Patricia Flaherty has been elected to serve as a member of its board of directors.
Jane Fonda Partners With Evine For Lifestyle Brand
Evine Live Inc., the home shopping network, announced it has partnered with Jane Fonda on an exclusive deal to develop a lifestyle brand centered around her deep roots in the fitness arena.
Retail Jobs Grew 18,600 In November
Retail industry employment in November increased by 18,600 jobs seasonally adjusted from October, accounting for 12 percent of the 155,000-job increase reported by the Labor Department for the economy overall, the National Retail Federation said.
ACSM Survey: Wearable Tech Is New Top Fitness Trend for 2019
More consumers and health and fitness professionals are using technology to monitor heart rate and collect other daily health metrics. Not surprisingly, wearable technology is forecast as next year’s most popular trend in fitness according to more than 2,000 health and fitness pros surveyed by the American College of Sports Medicine (ACSM).
Foot Locker And Adidas Partner On Empowerment Program
For the new Adidas Asterisk Collective, Foot Locker and Adidas tapped musicians Kid Cudi, Raury and H.E.R., and athletes Patrick Mahomes, Donovan Mitchell and Candace Parker with a goal of spreading positivity.
Peloton Yoga Studio Opens In New York City
Peloton opened a new yoga studio in New York City. The Peloton Yoga Studio, now open to the public, is located at 152 Christopher Street in the West Village’s historic Archive Building, alongside the Peloton Tread Studio.
STX And 200×85 Announce The STX 68 Elite Girls’ Hockey Camp
STX, the maker of equipment for ice hockey, lacrosse, and field hockey, and 200×85, the leader in youth hockey tournament and training experiences, announced an expansion of the elite hockey prospect camp, the STX 68, to include a girls’ camp in 2019.
Guardian Athletics Partners With Rich Gannon
Guardian Athletics, the maker of the Kato Collar for concussion protection, announced a partnership with Rich Gannon, former NFL quarterback and CBS Sports game analyst.
Chinese Investor Consortium Reaches Agreement To Acquire Amer Sports
A consortium led by China’s Anta Sports made an offer to acquire Finland’s Amer Sports in a deal that values the company at €4.6 billion (US$5.23 billion) and Amer’s board is recommending shareholders approve the offer. The consortium plans to operate Amer Sports independently from Anta, with a separate board of directors.
Aisle Talk Week Of December 3
Top headlines from the active lifestyle industry you may have missed this week, including big news from trade show owner Emerald Expositions, which canceled Interbike (pictured) for 2019 and also shortened Outdoor Retailer Summer Market and Winter Market from four days to three days.
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