Patrick Mahomes II, MVP quarterback, has become the first ever football player to sign on as an ambassador for Oakley.
Category: Sports/Fitness

Amazon Reports Roundup
A number of retail studies arrived over the last few weeks on retail’s disruptor, Amazon, including the e-commerce giant’s break-through in apparel, expanding dominance in product search, private-label shortfalls, trust credibility, digital advertising pushes and more.

Nike Sees No Slowdown In Momentum
Shares of Nike Inc. closed down nearly 7 percent on Friday after the company reported North America sales in the third quarter and fourth-quarter guidance that both missed Wall Street’s targets. But sales in the third quarter still more than doubled the growth rates of its closest rivals, Adidas and Under Armour, as Nike officials insisted its Consumer Direct Offense initiative is only getting started.
Champion Opens Store In Philadelphia
Champion Athleticwear opened its first store in Philadelphia and its fifth U.S. specialty retail store with other locations in Los Angeles, New York, Boston and Chicago.

Hibbett Sports’ Q4 Blows Past Estimates
Hibbett Sports, Inc. reported fourth-quarter earnings rose slightly but came in well above Wall Street’s targets. The retailer also announced plans to close 95 stores this year as part of an “accelerated store closure plan” and a transition plan with the pending retirement of CEO Jeff Rosenthal.
Hibbett Announces CEO Transition Plan
Hibbett Sports Inc. announced the planned retirement of Jeff Rosenthal, president and chief executive officer. The Board will commence a search process to identify the company’s next CEO, and Rosenthal will remain at the company in his CEO capacity until a successor is named.

Nike’s Q3 Earnings Top Estimates On Digital Momentum
Nike Inc. reported quarterly earnings that slightly topped analysts’ expectations and sales that were in-line. The 7-percent revenue growth was driven by broad-based strength across all geographies as well as Nike Direct, led by digital. By region, the gains were led by Greater China, up 23 percent; followed by EMEA, 9 percent; and North America, 7 percent.
Vicis Zero Youth Tops Virginia Tech’s Inaugural Youth Football Helmet Ratings
The Virginia Tech University Helmet Lab released its inaugural Virginia Tech Helmet ratings for youth helmets, awarding Vicis Zero Youth a five-star rating and a score of 0.69. A lower score indicates better protection. Helmets from Xenith, Schutt and Riddell were also reviewed.
Fleet Feet Scans One Millionth Customer Foot
Less than two years after introducing 3D scanning technology into its stores, Fleet Feet has scanned its one-millionth pair of feet as part of its exclusive in-store outfitting experience known as fit id.

Nike To Outfit Denison University
Denison University, based in Granville, OH, has entered into a multi-year partnership with Nike through BSN Sports.
Under Armour To Outfit Marshall ISD
The Marshall Independent School District (ISD) in Texas has entered into an agreement with Under Armour and BSN Sports to become the district’s official team and school apparel provider.
Fanatics Partners With San Francisco Giants
The San Francisco Giants and Fanatics announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the flagship store at Oracle Park.

Delta Apparel Eyes Fast Growth At DTG2Go
Speaking at the 31st Annual ROTH Conference, officials at Delta Apparel Inc. said DTG2Go, its digital print and fulfillment business, is poised to expand at a 20 percent CAGR (compound annual growth rate) in the years ahead with digital screen-printing just starting to take off.

Under Armour Sees Record Schools In March Madness
While Nike still dominates March Madness sponsorships. Under Armour saw a record 17 of its schools head to the NCAA men’s basketball tournament, up from only 10 the prior year. While Nike still dominates March Madness sponsorships. Nike sponsored 40 of the 68 schools and Adidas, 11.
Adidas Announces Supervisory Board Candidates
The Supervisory Board of Adidas AG announced the candidates that will stand for election to the Supervisory Board as shareholder representatives during the Annual General Meeting on May 9, 2019