WellBiz Brands Inc., a franchise portfolio company operating three distinct wellness, fitness and beauty brands, Elements Massage, Fitness Together and Amazing Lash Studio, announced that Stephanie Hu will be joining Fitness Together Franchise, LLC as CEO.
Category: Sports/Fitness
PlayerMaker Becomes First Performance Partner To BetVictor Northern Premier Football League
PlayerMaker, the leading international sports data analytics start-up, has teamed up with the BetVictor Northern Premier Football League (NPL), becoming the U.K.-league’s first-ever player performance partner.
Fitbit Launching $10 Premium Subscription Service
Fitbit announced the launch of Fitbit Premium, a paid subscription service in the Fitbit app that uses an individual’s unique data to deliver Fitbit’s most personalized experience yet, with actionable guidance and coaching to help achieve health and fitness goals.
CTA: More Tariffs Mean More Taxes, More Trouble For Consumers
Gary Shapiro, president and CEO, Consumer Technology Association (CTA), urged Congress to take action as another round of tariffs became effective on September 1.
Puma Signs R.J. Barrett
Puma signed former Duke Basketball star and current New York Knick, R.J. Barrett, to an endorsement deal. Barrett was the third pick in the 2019 NBA Draft and is being touted as a possible breakout star.
PVH Lowers Outlook
PVH Corp. reported second-quarter revenue increased 1 percent (increased 3 percent on a constant currency basis) compared to the prior-year period and exceeded guidance. The company lowered its full year 2019 EPS outlook to reflect a more conservative view in part due to trade war tensions.
National Wheelchair Basketball Association Appoints Molten Official Basketball Supplier
The National Wheelchair Basketball Association (NWBA) of the USA and sports manufacturer Molten announced a new partnership.
True Hockey Partners With USA Hockey
USA Hockey announced a multi-year partnership with True Hockey, a leading manufacturer of hockey equipment.
Under Armour Partners With Eastern New Mexico University
Under Armour signed Eastern New Mexico University (ENMU) to a four-year sponsorship deal.
RYU Apparel Sees 31 Percent Q2 Revenue Increase
RYU Apparel Inc. reported revenue in the second quarter of 2019 was Canadian $1.5 million, 31 percent higher than the same period in 2018.
Women Of Will Hall Of Fame Awards Recognizes Student-Athletes And Coaches
BSN Sports and Under Armour announced recipients of the inaugural Women of Will (WOW) Hall of Fame Awards. The awards, which were handed out as part of a celebration at Under Armour headquarters on August 21 to 22, recognize the top five athletic directors in the WOW program based on their commitment to the WOW mission and overall ability to empower women’s athletics in their schools.
Oakley Named An Official On-Field Partner And Licensee Of NFL
Oakley announced a four-year partnership with the National Football League, becoming an official on-field partner and licensee of the NFL. The partnership — the biggest sports deal in the brand’s history — will commence at the start of the forthcoming football season.
Nike Partners With Olympic Committee On Girls Sports Initiative
Nike Inc. and the United States Olympic & Paralympic Committee released “Coaching Girls,” an expansion of the How to Coach Kids offering for volunteer youth coaches, designed to create a culture that makes sport fun for girls.
Puma Opens New York City Flagship
Puma on Wednesday opened the doors to its first-ever North American flagship store, located at 609 Fifth Avenue in New York City. Highlights of the store include innovative sports engagement zones, a customization studio and digitally-connected offerings.
Peloton Files Publicly For IPO
Peloton, best known for at-home fitness equipment and accompanying streaming fitness services, is planning to raise $500 million in its initial public offering. The filing with the Securities and Exchange Commission also showed the company posting steep losses to support massive revenue gains.
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