Amazon’s four-day Prime Day event, running from July 8 to 11, is expected to drive online spending across U.S. retailers to $23.8 billion, representing 28.4 percent year-over-year (YoY) growth and the equivalent of two Black Fridays, according to data from Adobe Analytics.
Category: Sports/Fitness

Pickleball Kingdom Franchise to Open in Louisiana
The 60,000-square-foot space in Walker, a city in Livingston Parish, Louisiana, will house 16 professional-grade indoor courts. The company is targeting an opening in the first quarter of 2026 through a local ownership team.

Xponential Fitness’ SEC Investigation Concludes Without Action
Xponential Fitness reported in a regulatory filing that the Securities and Exchange Commission had concluded an 18-month investigation of the company on July 1 without taking action.

Revelyst Precision Sports Names Briand VP, Business Development
With over 25 years of experience in golf operations and business development, Briand’s career includes stops at True Spec Golf, TaylorMade and several golf clubs.

SRAM Acquires Italian Company Ochain
Chicago-based bike parts manufacturer SRAM acquired Ochain, the Italian manufacturer of chainring spiders that enable a bike’s chainring to move independently of the cranks, improving mountain bike suspension feel and performance.

Onitsuka Tiger Opens Flagship in Paris
Set within the historic Travellers Paris building at 25 Avenue des Champs-Élysées, the store spans two levels and features Tiger Yellow accents, raw concrete, and vibrant yellow glass. The ground floor houses Café Onitsuka Tiger a takeaway destination serving food and beverages.

Eastside Golf Opens First Retail Store
Located at the Detroit Metropolitan Airport (DTW), the store opening comes as the golf lifestyle brand recently launched at Nordstrom, Golf Galaxy, Dick’s Sporting Goods, and House of Sport earlier this year and PGA Tour in 2024.

Lacoste Appoints New CEO
Éric Vallat, a former LVMH executive, was appointed as the company’s new CEO, starting September 1. He succeeds Thierry Guibert, who has held the position since 2015.

Bodybar Pilates Surpasses 150 Franchise Agreements
Former Navy SEAL Jeremy Beal and his wife, Erica, signed the brand’s 150th franchise agreement, which will bring two new locations to the Houston, TX market in Tomball and Magnolia.

Fitness Ventures Opens 60th Crunch Fitness Location
Crunch Fitness’ second largest franchisee opened its 60th Crunch Fitness location with a 60,000-square-foot facility in Des Moines, IA. Fitness Ventures reports it is on pace to reach 75 open clubs by the end of 2025.

Jetset Pilates to Open 12 Franchise Studios In Philadelphia Region
The Miami-based reformer Pilates franchise officially signed a 12-unit agreement to open locations in the Greater Philadelphia area. It currently has plans to open studios across the U.S. and Australia, with over 100 studios in development.

Crunch Fitness Franchise to Open in Pearland, Texas
Crunch franchisee Tony Hartle announced plans to open a 30,000-square-foot Crunch gym in Pearland, TX, this coming fall.

Nike Virtual Studios Vice President Exits
Ron Faris, who served as vice president and general manager of Nike Virtual Studios, has joined Disney Consumer Products as VP of global marketing.

Report: Back-to-School Spending to Surge 17 Percent, Shopping Starts Earlier
JLL’s 2025 Back-to-School survey of 1,010 parents found a 17.3 percent increase in planned spending this year, with respondents shifting toward in-store shopping while adopting earlier purchasing patterns and becoming more sensitive to higher prices.

Report: Adidas to Replace Nike as Tennessee’s Outfitter
The University of Tennessee is switching back to Adidas after its contract with Nike expires in 2026. The University was unable to secure a renewed deal with Nike.