Built for long races, the Enduro 3 weighs 63 grams and features up to 320 hours in GPS mode with solar charging and an always-on display. The device includes training and navigation tools with round-trip routing, trail run VO2 max insights, grade-adjusted pace, and preloaded TopoActive maps.
Category: Sports/Fitness
EXEC: Mainland Headwear H1 Hurt by Economy, Slow Mexico Factory Output
With production at its new Mexico factory yet to run smoothly as the newly recruited local staff are grappling with workflow., the company has run into high operating costs, resulting in an operating loss for the H1 period.
Swiftwick Adds Industry Vets to Management Team, Executes Brand Overhaul
Swiftwick has hired Katie Nguyen from Chaco as head of integrated marketing and James Osborne, who spent nearly two decades at Nike, to build the run specialty sales and community functions at the company.
On Opens Flagship Store in Milan
The roughly 5000-square-foot space on two levels aligns with the company’s expansion strategy, which operates 37 mono-brand stores in North America, Europe, and Asia, including 20 in China.
Nike Women by Yoon Collection Taps Naomi Osaka as Muse
Yoon Ahn incorporates court-inspired styles that “play outside the lines.” The custom collection for Osaka features one-of-one performance dresses, walk-on skirts and jackets with oversized bows, timed for her return to the U.S. Open.
Adidas x Damian Lillard Unveil Dame 9 Signature Shoe with Bape Collab
Adidas Basketball showcased the latest iteration of the Dame franchise, the Dame 9, an extension of Damian Lillard’s signature shoe line. Adidas rounded out the shoe drop with a selection of apparel pieces. The limited edition collection will be available on August 31.
Puma Hoops x LaMelo Ball Are Back with MB.04 and LaFrancé 1:1
The newest MB.04 integrates Ball’s branding, including the Phoenix logo and “1 1 1” motifs. Puma and Ball are also dropping a new colorway of the LaFrancé 1:1 in all-over baby blue. Launching on September 12, the Puma MB.04 and LaFrance 1of1 include various apparel pieces.
EXEC: BSN Sports Gets A New Parent as KKR Closes Varsity Sports Acquisition
As the new majority owner of Varsity Brands, KKR said it will support the company as it continues to grow its business. KKR said it is making this investment primarily through its North America Fund XIII.
G-Form Inks $3M U.S. Army R&D Deal to Advance Helmet Protection
The latest G-Form OTAp is to fund research and development of a prototype that will improve the blunt impact performance of the US Army’s combat helmets while improving long-duration comfort for soldiers.
EXEC: Golf Rounds Played Fell 5 Percent in Q2 in Great Britain
Total rounds played per course in Great Britain dropped by 5 percent year-on-year in Q2 2024, according to a recent report from UK-based Sporting Insights.
Abercrombie & Fitch Elects New Board Director
The global omnichannel specialty retailer of apparel and accessories, elected Andrew Clarke to its Board of Directors, effective August 21, 2024. Clarke is the global president of Mars Snacking, a division of Mars, Inc.
Skechers Signs Football Legend Ruud Gullit
The former Netherlands National Team Captain will appear in Skechers marketing campaigns as the brand’s first ambassador for Benelux.
Rally House Opens Third Store in Texas
The new Rally House store in Deerbrook Marketplace opened in Humble, TX offering a comprehensive selection of officially licensed apparel paired with the officially licensed team merchandise.
Adidas and Patrick Mahomes Sign Six Texas Tech Student/Athletes to Team Mahomes
Adidas and Patrick Mahomes signed six student-athletes at Texas Tech University to NIL deals on August 23. The contracts follow just weeks after Adidas signed a deal with school to be the official footwear, uniform, apparel, and accessory partner of the Texas Tech Red Raiders.
Onix Pickleball Launches Supercell Paddles
The paddle is for players with a shorter, slower stroke, comes in two designs, orange and blue, and meets the USA Pickleball requirements, making it approved for all official tournament play.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal