CEO Kevin Plank underlined the brand’s underdog positioning and attitude by describing the company as a “$5 billion start up.” Senior executives provided an in-depth qualitative overview of the company’s product, brand, and commercial strategies and other key initiatives being executed.
Category: Sports/Fitness
John Ashworth Returns to Lead Ashworth Golf Company
In 1987, Ashworth founded his brand to bring a “more modern, casual look to the course.” A third-generation avid golfer, Ashworth returns to the company as creative director.
Onelife Fitness to Open in Annapolis
The new facility will feature a 54,000-square-foot sports club with an indoor saltwater pool, strength training areas, group fitness classes, personal training and stretch services, a recovery studio, and other fitness club-based amenities.
Franklin Sports Signs Multi-Year Partnership with Pickleball Pro Parris Todd
Since joining the sport in 2020, Todd has climbed the rankings, currently holding the No. 8 spot in Women’s Singles in the PPA Tour Rankings.
Nordstrom to Open New Rack Store in Lubbock, TX
The 30,000-square-foot store will be located in West End Center, which includes Costco, Nike Factory Outlet, Bass Pro Shops, World Market, and Marshalls/HomeGoods, among others. Graco Real Estate Development owns and manages the West End Center in Lubbock, TX.
PickleRage at Avenues Walk to Host Grand Opening
The Jacksonville, FL club, will host events timed with the grand opening from January 3-4, 2025, which will include a ribbon-cutting hosted by the Jacksonville Chamber of Commerce.
Db Bags Receives Minority Investment from LVMH Luxury Ventures Fund
Db, the Scandinavian luggage and backpack brand, announced a minority investment from LVMH Luxury Ventures Fund I (LLV), the company’s first investment in Norway.
EXEC: Puma Opens New Creative Hub at Global Headquarters in Germany
Studio48 is a new creative hub at its headquarters in Herzogenaurach, Germany where Puma’s designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns.
Pallap Padel Enters North American Market with New Distributor
Philip Mintz, president and owner of Pallap Sport USA and the North American distributor of Pallap Padel products, is a Head and Dunlop Racquet Sports veteran with over 30 years of experience leading global racket brands.
OrthoLite China Named to Guangdong’s Top 500 Manufacturing Enterprises for 2024
The Guangdong Provincial Enterprise Confederation and Provincial Entrepreneurs Association in the Guangdong province of China release the Top 500 list.
United Wheels Appoints New VP of Brand and DTC Marketing
Chris King takes the helm as the company’s VP of brand and DTC marketing. With over 25 years of experience, King will drive brand awareness and consumer engagement across UW’s portfolio.
Under Armour Celebrates Flagship Brand House Opening at New Baltimore HQ
Under Armour hosted a community event this past weekend to mark the official grand opening of its UA Flagship Brand House at Baltimore Peninsula.
Under Armour Extends U.S. Naval Academy Partnership
Naval Academy Athletic Association and Under Armour have extended their partnership in a multiyear agreement. Under Armour has been the official outfitter of Navy’s varsity intercollegiate athletic programs since 2014.
Nike Extends NFL Deal Through 2038, Brazil Soccer for 12 Years; Adds Uruguay Soccer
After a number of key leadership appointments and a refreshed retail engagement process have garnered praise, the company is ensuring its position atop the platform for the near future by securing the Brazil National Football Confederation for an additional 12 years and extending and expanded the current NFL deal through 2038.
EXEC: Macy’s Completes Investigation into Accounting Issues; Lowers Q3 EPS Guidance
The retailer is now reporting it is revising its EPS guidance downward, an announcement that sent M shares tumbling nearly 10 percent in pre-market trading on Wednesday, December 11.
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