Fanatics signed a partnership agreement with Six Nations Rugby to operate its online store ahead of the 2023 rugby season. The live online site sells officially-licensed products, including jerseys, training, and lifestyle wear.
Category: Sports/Fitness
Nike To Open Store In Bethesda, MD; Georgetown Flagship Closes
Nike plans to open a store in Bethesda, MD, which follows the closure of its Georgetown flagship on January 20 over lease issues.
Adidas Signs Partnership With Inrange Golf
Adidas signed a partnership agreement with Inrange Golf, the London-based ball tracking company, to produce the staff, player and customer kit collaborations.
Industry Analyst Matt Powell To Launch Consulting Firm
Matt Powell, VP and senior industry advisor for sports at The NPD Group, shared with SGB Media, that he is leaving the company to start a consulting firm called Spurwink River.
Fitness Chains Dominate Entrepreneur’s Franchise 500 Ranking
Planet Fitness, F45 Training, Crunch, Orangetheory Fitness, and Anytime Fitness were the top-ranked fitness chains, among others, that landed on Entrepreneur’s Franchise 500 rankings for 2023.
Dunham’s Sports Set To Re-Open Storefront In Escanaba
Dunham’s Sports is scheduled to reopen its remodeled store in Escanaba, MI on January 27 with over three times the floor space as the previous footprint.
The Athlete’s Foot Expands Marketing Team
The Athlete’s Foot promoted Darius Billings to VP of marketing and community engagement for its Strategic African American Retail Track Program and Cassidy Dansberry to marketing manager, effective immediately.
Strava Acquires Outdoor Adventure Mobile App Company
Strava acquired Fatmap, a mobile app for outdoor enthusiasts, giving its subscribers access to the full offering.
Report: Hanesbrands Undergoes Layoffs
Hanesbrands confirmed to the Triad Business Journal that it had laid off an unidentified number of employees at its headquarters in Winston-Salem, NC as it navigates a “very challenging environment.”
Nike Partners With Longwood University
Nike plans to enter into a multiyear partnership with Longwood University, based in Farmingdale, VA, effective July 1, 2023, replacing Adidas as its athletic outfitter.
Dragon Seats Acquires Athletic Recovery Zone
Dragon Seats, the manufacturer of heated and cooling sports benches, acquired Athletic Recovery Zone, LLC (ARZ), the air conditioning and heating sports bench technology manufacturer.
Fila Names New President For North American Subsidiary
Korea-based Fila Holdings named Todd Klein as president of its North American subsidiary Fila USA, Inc, following the retirement of Jennifer Estabrook.
Franchise Indoor Pickleball Facilities Set To Open In 2023
Ace Pickleball Club will debut franchising offering indoor pickleball facilities in early 2023.
New York Sports Clubs To Rebrand
New York Sports Clubs (NYSC) plans to rebrand its Boston Sports Clubs, Philadelphia Sports Clubs, Washington Sports Clubs, and Around the Clock to New York Sports Club to reflect its New York roots.
On Launches Global Running Event Series
The Swiss sports brand On reported launching a global running event series, “On Track Nights.” Scheduled to begin in May, the series will span three continents and five cities.
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