Rocky Mountain Acquires BikeAction GmbH

Rocky Mountain acquired BikeAction GmbH a bike distributor headquartered in Germany. The acquisition, built on a 30-plus-year partnership, vertically integrates the Canadian manufacturer into the European market and supports riders in BikeAction’s Northern European region.

Castore Sponsors First National Soccer Team

Castore, the UK sportswear brand, signed a multi-year agreement to replace Umbro as the official kit supplier and retail partner of Ireland’s national soccer teams. The six-year deal runs until 2028 and is Castore’s first with a national soccer team.

Puma Opens Running Testing Facility

Puma opened the Puma Nitro Lab, an athlete testing facility developed in partnership with Hartmann Orthopedics & Sports. Based at Hartmann’s facility near Frankfurt, Germany, the lab provides athletes with detailed, full-body insights using tests and scans, including 4D Motion analysis.

Women’s Tennis Association Secures $150M Investment

The Women’s Tennis Association announced that CVC Capital Partners, the global private equity firm, had become a commercial partner after making a $150 million investment that gave CVC a 20 percent stake in a new commercial subsidiary named WTA Ventures.