The Buffalo Bills QB and 2025 NFL MVP is the newest investor in The Cashmere Fund, and partnering with the Fund’s subadviser, Cashmere LLC, a next-generation venture fund making startup investing more accessible.
Category: Sports/Fitness

Nike Promotes Jennifer Hartley to Chief Strategy Officer, ELT
Jennifer Hartley, a 14-year company veteran also joins Nike’s Executive Leadership Team. CFO Matt Friend said that Hartley will work to “develop, drive and deliver Nike’s strategic agenda.”

EXEC: Wall Street Reacts to Tariff News but Port Traffic Decline May Reflect a Sad Reality
The Dow and the S&P 500 both bounced on April 22 after U.S. Treasury Secretary Scott Bessent, Trump’s primary negotiator on tariff deals, said that he believes the Administration’s ongoing tariff war with China will de-escalate soon because the rift is not sustainable.

S&S Activewear Appoints Three Senior Leaders to Strengthen Commercial Team
The distributor of apparel and accessories in North America, has appointed Jim Sturgell as senior vice president of sales, Nick Blannin as senior vice president of merchandising and Bill Topf as senior vice president of commercial strategy and operations.

Capezio Acquired by Argand Partners
Founded in the U.S. in 1887, Capezio is an iconic global brand in the dancewear sector. The company designs and manufactures technical footwear, apparel and accessories that support dancers and athletes to practice, compete and perform. It is headquartered in Totowa, NJ.

Crunch Fitness Franchisee to Open Crunch Gym in Springfield, MA
The 28,000-square-foot gym will open on Main Street in East Longmeadow on May 30, marking Fitness Holdings North America’s first Springfield location and 13th gym in Massachusetts.

New Balance Reopens London Flagship
The flagship store reopened on April 17 “putting people, not products, at the center” of the redesigned space. To mark the reopening, New Balance will host a series of events around the 2025 TCS London Marathon.

Nike x Hyperice Ready the Body with High-Top Hyperboot
Nike and Hyperice continue to receive athlete feedback while the shoe continues in development. The shoe will drop in North America via nike.com and select Nike retail locations on May 17, globally beginning Holiday 2025.

Bike Nashbar Founder Arni Nashbar Passes Away; Leaves a Rich Legacy
In response to what he saw as a gap in quality customer service in bike mail-order companies, he and his wife founded Bike Nashbar. At its peak, the company mailed over 14 million catalogs annually across the U.S. and Canada, employed over 350 people and shipped over 6,000 packages daily.

Adidas Adizero Boston 13 Drops with Head-to-Toe Collection
Shown over the weekend, before today’s 129th Boston Marathon, the Adizero Boston 13 launched as an EQT edition as part of a wider collection of apparel and accessories. All pieces come in retro teal, white and black, “inspired by the shades and designs of vintage Adidas Equipment pieces from the brand’s archive, as seen on Boston Marathon staff uniforms worn in 1991.”

Pickleball Kingdom Franchise to Open in Bryan-College Station, Texas
This new location, led by franchisee Sheryl Miller, adds to the growing number of Pickleball Kingdom clubs in Texas, including those operating in Plano, Dallas, Pflugerville, and soon-to-open Fort Worth. .

REX Roundtables Founder Will Phillips Passes Away
“The Health & Fitness Association joins the fitness industry in mourning the death of Will Phillips, an industry visionary and leader who guided so many of our members on their journeys as successful owners and operators,” said Health & Fitness Association President and CEO Liz Clark.

United Wheels Appoints Bike Industry Vet to Lead BMX Product Strategy
Michael Gonzalez’s tenure in the bike industry also spans collaboration with worldwide distributors, aligning sales strategies with product launches, and direct involvement in quality control, supplier relations and team management.

Buying Group Pioneer Don Pfau Passes Away
Throughout a long and storied life, Prau remained committed to Sports, Inc.’s success and prominence in the sporting goods industry. The group has grown to over 600 from the original seven members, selling billions of dollars in sporting goods from coast to coast.

Sports Endeavors Extends Reach to the Midwest with Soccer Master Acquisition
Sports Endeavors, a portfolio company of Seawall Capital, LLC, acquired Soccer Master, a six store specialty chain based out of St. Louis, MO, serving four Midwest states.