Eric Levin brings over 33 years of industry leadership to this role, having previously founded Jetline, a promotional products business that merged with Prime Line in 2015, which Alphabroder acquired and became the supplier’s hard goods division. Levin served as executive vice president of strategy and growth.
Category: Sports/Fitness
Rallyware Unites Brands and Retail Teams for Peak Frontline Performance
Rallyware announces the launch of its frontline enablement platform for retailers in the running, sports, and outdoor industries, uniting brand training with tools to empower store associates for peak in-store performance.
Report: Pickleball Specific Facilities Grew 55 Percent Last Year But Still Lags in Participation Growth
SFIA and Pickleheads have released their second annual report, the 2024 State of Pickleball: Participation & Infrastructure Report, noting that the industry has responded to the shortage of pickleball courts in the U.S., with a 55 percent year-over-year increase in the number of dedicated facilities for play.
Step Into Your Gift: Foot Locker’s Holiday Campaign
Foot Locker will debut the campaign ads through the holiday season, highlighting each featured talent’s signature style, including Coi Leray, Anthony Edwards, LaMelo Ball and influencers Junebug, Kayce Kirihara and Brooke Preston.
Oaktree Solutions Launches Oaktree Sports Ventures; Taps Jayson Willams to Lead Effort
The global public affairs and venture consulting firm has tapped former NBA All-Star Jayson Williams as managing director of Sports Ventures. Williams will also advise Oaktree’s corporate and non-profit clients on engaging the athletic community and addressing issues of mental health and wellbeing.
Newton Golf Narrows Q3 Net Loss as Year-Over-Year Sales Growth Surged
The company, previously know as Sacks Parente Golf, posted a net loss of $1.06 million in the quarter, compared to a net loss of $1.2 million in the year-ago Q3 period. Revenue was $1.2 million in the third quarter, an increase of 1,175 percent year-over-year.
EXEC: Safilo Saw Smith’s Q3 Performance Hurt by Still Cautious U.S. Market Environment
The quarterly performance showed lingering soft trends in North America and Asia, while trends proved more resilient in Europe, despite the slowdown of the sunglasses business. Smith’s performance remained affected by a still cautious market environment.
EXEC: Fila USA Continues Downward Spiral as Q3 Revenues Fall 57 Percent Over Two Years
The company said the decline in Q3 was mainly due to the competitive market environment in the sports fashion category caused by “excessive discounting.” The company is now focusing on margin improvement and brand-centric strategies to enhance brand equity.
Golf4Her Launches Mulligan Re-Sell Boutique
The company founded the boutique shopping experience for the “eco-conscious golfer who wants to refresh their wardrobe while embracing sustainability.”
Dillard’s, Inc. Net Income Falls 21 Percent Year-Over-Year as Sales Dip 4 Percent
The retailer reported that Cosmetics was its strongest-performing merchandise category, with the weakest performances noted in juniors’ and children’s apparel and men’s apparel and accessories.
Adidas Signs First High School Women’s Basketball NIL Player
Kaleena Smith will represent the brand on-court during all her games, including with Ontario Christian High School. This season, Adidas is also sponsoring Smith’s high school and AAU teams that will join the 3SSB Circuit as part of this partnership.
Nordstrom Rack to Open New Idaho Location in Fall 2025
The 25,000-square-foot store will be located in The Village at Meridian, a shopping center that includes Lego, Evereve, Warby Parker, and Brandy Melville. The Village at Meridian is owned and managed by CenterCal Properties, LLC.
Report: Christmas Gifting Trends and Consumer Insights from YouGov Survey
YouGov data suggests word of mouth remains the best way for companies to make their products the hottest Christmas gift of 2024, with 18- to 34-year-olds twice as likely to get their gift ideas that way versus social media.
Thermore Launches First Consumer Campaign: “Power Comes from Within”
Imagined by the global creative team, Innocean Italy, the brand’s manifesto highlights the quality and versatility of its synthetic insulation and its commitment to wellness, comfort and sustainability, featuring apparel companies, Aspesi, Emporio Armani and Karbon.
Wolverine Worldwide Opens Boston Innovation Hub for Product and Design Teams
The 11,000-square-foot facility will accommodate employees from the company’s design and product teams, including Saucony product team members in design, development, product management and merchandising.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal