The company posted double-digit growth in three of its five segments in Q4, with the Fitness segment showing 31 percent growth, the Auto OEM segment with 30 percent growth and the Outdoor segment with 29 percent growth year-over-year.
Category: Sports/Fitness
Skechers Signs Footballer Isco Alarcón
Alarcón is a world-renowned soccer midfielder who plays in the Spanish League and various international competitions. He played for Valencia CF, Málaga CF and Real Madrid, with whom he won five UEFA Champions League titles, before joining Real Betis Balompié.
EXEC: Saucony Tagged For Outsized Growth in 2025 After Strong 2024 Finish
The Saucony business declined 5.2 percent in constant-currency terms to $99.6 million in the fourth quarter but grew 7 percent year-over-year when accounting for the change in its China business model to a licensing and royalty deal.
MyFitnessPal Appoints Chief Marketing Officer
Marnie Boyer joins the company from Grubhub, where she served as VP of Growth Marketing. Since 2022, she has led initiatives that boosted customer acquisition, including a partnership with Amazon.
Play it Again Sports Parent Sees Revenues and Profits Dip in 2024
Winmark Corporation reported that revenues for the year ended December 28, 2024, were $81.3 million, down from $83.2 million in 2023, impacting its decision in May 2021 to run off its leasing portfolio.
TSG Consumer Partners Appoints New Head of London Office
TSG’s past and present investments in the active lifestyle space include Backcountry, Corepower Yoga, Nuun, Revolve, Canyon Bicycles, and Planet Fitness. TSG has investment offices in San Francisco, New York and London.
Soccer Post Management Acquires Majority Stake in Retailer
The group acquired a majority stake in Soccer Post from TZP Group with the financial backing of York Capital Management’s private equity group and soccer specific strategic investors.
EXEC: Wolverine Worldwide Shares Fall 17 Percent as 2025 Forecast Disappoints
Fourth quarter revenue fell 5.8 percent year-over-year but rose 3.3 percent to $494.7 million when tallying the company’s ongoing business. The company posted big improvements in gross margin and operating margins in Q4, leading to a positive earnings result.
EXEC: Adidas Basketball Chief Eric Wise is Leaving the Company
Wise joined Adidas in 2016 as director of merchandising for Foot, Inc. He moved to LA in 2021 to head up a new office for Adidas focused on the company’s basketball business.
EXEC: Nike Inc. Launching Co-Branded NikeSkims Effort with Kim Kardashian
The co-branded effort to find a pathway to more women consumers runs counter to the company’s efforts to connect with core female athletes that were the clear focus in its Super Bowl LVIII advertising and recent comments from the company’s new CEO, Elliot Hall.
Recall: Johnson Health Tech Matrix Training Cycles
This voluntary recall is in cooperation with the CPSC. The training cycle’s adjustable seat could unexpectedly lower when in use, posing a fall hazard to the rider.
Recall: Trek Electra Navigator Go! and Ace Spade Go! Ebikes
Specific bolts attaching the rear fender to the bikes do not contain a threadlocker and could loosen during shipping or while riding, causing the fenders to rotate under the rear wheel, causing consumers to lose control and falling.
BJ’s Wholesale Club to Open in Florida
The new club will open in Brooksville, FL, on February 21, 2025, including an on-site BJ’s Gas location opening on February 6. Club members who shop the store, save of up to 25 percent off grocery store prices.
EXEC: Asics Sees 2024 Lifestyle Footwear Sales Surge 50+ Percent
The company’s SportStyle and Onitsuka Tiger categories each posted growth in excess of 50 percent year-over-year to nearly ¥100 billion each, while operating profits more than doubled for each category versus 2023. SportStyle sales grew 120 percent in the North America region.
Amped Fitness Murfreesboro Hosts Grand Opening
The Murfreesboro, TN facility features the latest fitness equipment, personal training and amenities to support members on their fitness journey, with 24/7 access.
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