The company reported that outdoor, sports, and leisure industry markets plateaued due to the diversification of consumption into other leisure activities and the impact of rising prices amid the normalization of economic activity.
Category: Sports/Fitness
Foot Solutions x Pickleball Pro Ben Johns Create Custom Orthodic for Pickleball Play
The product is a result of several months of testing and revisions with Johns working alongside Foot Solutions experts. The result is a 3D printed custom orthotic for customers at the store level.
TaylorMade x NFL Ink Licensing Deal to Bridge Gap Between Golf and Pro Football
The new licensing deal is intended to increase fan engagement, participation and visibility of both sports and brands.
Ernie Els Expands Role in Jondo Eyewear as Investor
As an ambassador and investor, Els, four-time Major’s Champion and World Golf Hall of Farmer now plays an active role in shaping the brand’s growth and long-term vision.
Easton Diamond Sports Launches “The DUB” Double Barrel Bat
Featuring double barrel construction, The Dub is the only USSSA-certified double wall bat on the market, and it is the first time Easton has incorporated this advanced technology into a baseball bat.
Pure Hockey Expands Network to SD with Hockey Headquarters Acquisition
The company has been on a growth surge with this deal, completed after acquiring Off The Bench in Omaha, NE, in March to bring its network to 82 retail locations across 31 states nationwide under the Pure Hockey and Pure Goalie brands.
Report: Sports & Fitness Manufacturers’ Sales Growth Moderated in 2024
SFIA’s latest report found that some key categories, including martial arts gear, tennis balls, pickleball racquets and outdoor/adventure footwear, delivered double-digit growth in 2024 while sales across various categories remained far above pre-pandemic levels.
EXEC: Gymshark to Restructure, Causing Hundreds of Position Cuts and Adds
After reporting that earnings in its latest year had declined due to omnichannel investments and is facing “intense macro-economic volatility” in the marketplace, Gymshark reported it is restructuring the company.
Report: More U.S. Consumers Will Abandon Shoe Purchases Based on Price
The new Spring 2025 U.S. Footwear Consumer Survey from AlixPartners and the FDRA found that consumers are more likely to abandon a purchase due to cost, with 78 percent of respondents in its latest survey stating they halted a purchase due to price, up 12 percentage points from 2024.
Authentic Brand Group Inks Sock License for Tapout Brand
Grey Matter Concepts will manufacture and distribute Tapout-branded socks across the U.S. and Canada. Authentic plans to launch the first collection through select retailers and online timed with the Holiday 2025 shopping season.
Garmin’s Fitness and Outdoor Segments Deliver Double-Digit Growth
Garmin, Ltd. reported sales rose 12 percent in its Fitness segment and 20 percent in its Outdoor segment while its Marine segment showed a 2 percent decline.
Report: Decathlon Plans Sale of 30 Percent Stake in China Business
The potential sales comes as Decathlon announced in March that Javier López, who had previously led Decathlon’s value chain, was appointed CEO, replacing Barbara Martin Coppola who had served in the role since March 2022.
EXEC: Adidas CEO Clarifies U.S. Pricing Position; Will Wait for Competitors’ Moves
On Adidas’ first-quarter analyst call, Bjørn Gulden CEO, said Adidas hasn’t yet raised prices on U.S. products due to the U.S. tariffs but expects to should the tariffs remain and only after other brands raise prices. He said, “I have seen that certain press is writing that Adidas is raising prices. That is, of course, not true.”
U.S. Consumer Confidence Sinks to Near Five-Year Low
The Conference Board’s Consumer Confidence Index fell to 86 on the month, down 7.9 points from its prior reading and below the Dow Jones estimate of 87.7. It was the lowest reading since May 2020.
EXEC: Big 5 CEO Expects Little Near-Term Tariff Impact Due to Early Q2 Receipts
Second quarter-to-date sales are reportedly down in the high-single-digit range, in part reflecting an approximate negative 400 basis point impact from one less sales day in the period-to-date due to the Easter calendar shift.
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