The 20,000-square-foot space will house Puma sales, marketing, merchandising, finance, operations and direct-to-consumer departments.
Category: Sports/Fitness
Pvolve Signs Four New U.S. Franchise Studio Deals
The newly signed deals “mark a strategic expansion into key regions,” in Orange County, CA; Lincoln Park, IL; Barrington, RI; and Pleasantville, NY.
Kohl’s BOD Terminates New CEO for Cause; Forecasts Q1 Comps Down in Mid Singles
Multiple sources are publishing that Buchanan was terminated after an investigation found that he violated the retailer’s code of conduct by entering into a “highly unusual” business deal.
Crunch Franchise to Open in Oklahoma
Crunch OKC Midwest City in Midwest City, OK, will open this fall. The 47,000-square-foot fitness facility will be located in the Uptown Center next to Family Dollar.
Nordstrom NYC to Host New Balance Pop-Up at The Corner
The corner pop-up will include monthly product drops across shoes, apparel and accessories for men, women and kids. Customers can also access limited-edition collaborations and customization opportunities available only in-store.
EXEC: Daiwa Parent Warns on FY Sales Results; Will Exceed Profit Forecast
The company reported that outdoor, sports, and leisure industry markets plateaued due to the diversification of consumption into other leisure activities and the impact of rising prices amid the normalization of economic activity.
Foot Solutions x Pickleball Pro Ben Johns Create Custom Orthodic for Pickleball Play
The product is a result of several months of testing and revisions with Johns working alongside Foot Solutions experts. The result is a 3D printed custom orthotic for customers at the store level.
TaylorMade x NFL Ink Licensing Deal to Bridge Gap Between Golf and Pro Football
The new licensing deal is intended to increase fan engagement, participation and visibility of both sports and brands.
Ernie Els Expands Role in Jondo Eyewear as Investor
As an ambassador and investor, Els, four-time Major’s Champion and World Golf Hall of Farmer now plays an active role in shaping the brand’s growth and long-term vision.
Easton Diamond Sports Launches “The DUB” Double Barrel Bat
Featuring double barrel construction, The Dub is the only USSSA-certified double wall bat on the market, and it is the first time Easton has incorporated this advanced technology into a baseball bat.
Pure Hockey Expands Network to SD with Hockey Headquarters Acquisition
The company has been on a growth surge with this deal, completed after acquiring Off The Bench in Omaha, NE, in March to bring its network to 82 retail locations across 31 states nationwide under the Pure Hockey and Pure Goalie brands.
Report: Sports & Fitness Manufacturers’ Sales Growth Moderated in 2024
SFIA’s latest report found that some key categories, including martial arts gear, tennis balls, pickleball racquets and outdoor/adventure footwear, delivered double-digit growth in 2024 while sales across various categories remained far above pre-pandemic levels.
EXEC: Gymshark to Restructure, Causing Hundreds of Position Cuts and Adds
After reporting that earnings in its latest year had declined due to omnichannel investments and is facing “intense macro-economic volatility” in the marketplace, Gymshark reported it is restructuring the company.
Report: More U.S. Consumers Will Abandon Shoe Purchases Based on Price
The new Spring 2025 U.S. Footwear Consumer Survey from AlixPartners and the FDRA found that consumers are more likely to abandon a purchase due to cost, with 78 percent of respondents in its latest survey stating they halted a purchase due to price, up 12 percentage points from 2024.
Authentic Brand Group Inks Sock License for Tapout Brand
Grey Matter Concepts will manufacture and distribute Tapout-branded socks across the U.S. and Canada. Authentic plans to launch the first collection through select retailers and online timed with the Holiday 2025 shopping season.
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