Life Time Chanhassen Pickleball opened on April 8 adjacent to the Life Time Chanhassen, MN, athletic country club and the company’s headquarters.
Category: Sports/Fitness

EXEC: Sports Direct to Open Two New Flagship Locations in London
The stores, one in Westfield Stratford and the other in Westfield London, are “further progress” in Sports Direct’s elevation strategy, while the Oxford Street flagship will remain the cornerstone of the Sports Direct brand in London.

Crunch Franchise Set to Open in Hagerstown, MD
Crunch Hagerstown, will occupy 32,000-square-feet in Hagerstown, MD, in a former Bed Bath and Beyond at 17716 Garland Groh Boulevard.

KPS Capital Partners to Acquire Sport Group
Sport Group designs, manufactures and installes artificial surfaces serving the global sports flooring, leisure, landscaping, and industrial markets in over 70 countries. Its brand portfolio includes AstroTurf, Polytan, SYNLawn, LigaTurf, Poligras, Rekortan, and Laykold.

Trugolf Releases E6 Apex Range Training Software, Signs 2024 PGA Coach of the Year
TruGolf Holdings, Inc.launched the first phase of its simulator software product, E6 Apex, which augments E6 Connect and signed 2024 PGA of America Teacher and Coach of the Year Joe Hallett, as an E6 Ambassador.

Stromer Launches Online Shop in the Netherlands
Stromer set itself the goal of offering customers a mobile solution with its Speed Pedelecs. With an online shop, the brand is working with its dealer network to offer customers the added option of an uncomplicated consumer experience.

Pickleball Kingdom to Open in Hendersonville, TN
Pickleball Kingdom plans to open a second Tennessee location in Hendersonville, run by local franchisees Steven and Jaclyn Kilbas.

Crossover Culture Upgrades Court Presence With Fortune and Fatale
Crossover Culture released the Fortune and Fatale, two new basketball sneakers using its proprietary Ghost Foam technology.

Teqball Descends On Tulsa
Tulsa, OK, was selected as this year’s exclusive host city for the 2024 U.S. Teqball tournament, which will be held from June 14-16 and broadcast live internationally.

Dynamic Brands Hires Sales Director of Green Grass Accounts
Jason Bonenberger rejoined the company as sales director of green grass accounts. He rounds out the sales leadership team, joining Perry Hilbert, sales director of strategic accounts.

Puma Golf x Quiet Golf Introduce Contemporary Golf Collection
The contemporary styles include cable knit sweaters and half zips to crewneck sweatshirts and graphic tees “that capture the essence of spring and summer golf.”

Golfzon Range by Leadbetter Opens in Westbury, NY
The facility will host a grand opening on April 17. Westbury joins the first Golfzon Range, operating in Little Ferry, NJ, since 2022.

Centerline Athletics Launches Pickleball Apparel Line
Designed by pickleball players for pickleball players, at the forefront of the launch is a strategic partnership with Thomas Wilson, a Top 10 Pro Pickleball Association (PPA) athlete.

Tommie Copper Acquires Profoot Footcare Device Division
This strategic carve-out acquisition is expected to integrate Profoot’s innovative device portfolio and technology into Tommie Copper’s pain management offerings, continuing its focus on pain relief solutions for foot pain.

Celsius Holdings Adds Sales and Distribution Partner for France
The maker of energy drink brand Celsius, plans to expand its sales and distribution to France beginning in the fourth quarter of 2024.