PLC Detroit announced the opening of the Foot Locker Footwear Creation Stu/deo in a Bedrock owned building at 200 Walker Street in Detroit, MI. It is the only design-focused Historically Black College or University (HBCU).
Category: Sports/Fitness
Longwood Hockey Acquires Palm Beach Ice Works and Palm Beach Breakers
This transaction launches the beginning of Robbins, Laferriere and the Longwood Hockey team’s efforts to revolutionize hockey in South Florida.
Life Fitness Promotes Mahadevan to Chief Commercial Officer
Andrew Mahadevan has led Life Fitness’ Asia Pacific region as vice president and managing director since 2019. His promotion follows the retirement of Frank van de Ven, Life Fitness’ current chief commercial officer.
EXEC: Macy’s Suitor Raises Acquisition Price to $6.6 Billion
The rejected suitors for Macy’s are not going away anytime soon after moving this weekend to raise their offer for the struggling department store chain.
Cascade Health & Fitness Hires National Sales Manager
Matt Hennessey was hired as the national sales manager for Cascade Health & Fitness.
Nike x Jacquemus Spring 2024 Collection with Muse Sha’Carri Richardson
Continuing their partnership on defining what it means to be a “contemporary athlete,” the Nike x Jacquemus Spring collection showcases that “sport isn’t simply about performance, it is also an expansion of style and self.”
Celsius Holdings Shares Jump After Posting Q4 Profit, Nearly Doubling Sales
North American revenue increased 97 percent to $333 million, up from $169 million for the prior-year fourth quarter. Management noted that the North American business was led by expansion in distribution points and higher SKUs per location.
Xponential Fitness Sees Wider Q4 Net Loss on Charges and One-Time Costs
The higher net loss was said to be the result of an increase in restructuring costs from the company-owned transition studios, lower overall profitability, and an increase in impairment of goodwill and other assets, partially offset by other one-time items..
Callaway Apparel Debuts S24 Collection For Men/Women
“These collections accentuate the importance we place on performance for today’s active golfer.” —Oscar Feldenkreis, CEO of Perry Ellis International.
Athleta adds Katie Ledecky to Power of She Collective
Ledecky, as a member of Athleta’s Power of She Collective, will participate in product wear testing across Athleta’s assortment, wear Athleta as her apparel brand outside the water and appear in key Athleta campaigns.
PPA Tour and Major League Pickleball Close Merger
The professional pickleball organizations Carvana PPA Tour (PPA Tour) and the MLP by Margaritaville (MLP) announced today the completion of the company’s previously announced merger and the formation of a singular pro pickleball holding company.
EXEC: BOA Posts 25 Percent Sales Decline in 2023 as Retail Inventory Takes Toll
Fourth quarter sales at BOA were down slightly year-over-year while Adjusted EBITDA for the BOA business increased to $14.0 million in Q4, compared to $13.8 million in the 2022 fourth quarter.
Orangetheory Fitness and Self Esteem Brands to Merge in All Stock Deal
The combination of Orangetheory Fitness, Anytime Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, and Stronger U Nutrition will represent $3.5 billion in systemwide sales and approximately 7,000 franchise locations across 50 countries.
Vittoria Launches RideArmor All-Season Tire Range
Vittoria introduced the RideArmor tire range—”true armor” to protect cyclists from the dreaded puncture.
EXEC: 5.11 Tactical was the Lone 2023 Active Lifestyle Gainer at CODI
The 5.11 Tactical brand was the only active lifestyle brand in the segment to post an increase in sales for the year, due in large part to its direct-to-consumer component of the business as all other brands continued to deal with the ongoing retail de-stocking process prevalent across the U.S. retail landscape.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal