Skechers signs Albert Pujols as Brand Ambassador

Skechers signed former Cardinals and Angels MLB player Albert Pujols as its latest brand ambassador. The two-time world champion and future Hall of Famer, will star in a Spanish-language campaign designed to educate fans about Skechers Hands Free Slip-ins.

Egym Acquires UK Corporate Fitness Player Hussle

With the integration of Hussle, the Egym Wellpass program reportedly includes unlimited access to a network of up to 1,500-plus gyms, pools, and spas via one discounted pass, covering 96 percent of UK regions in England, Scotland, Wales, and Northern Ireland.

Puma to Open Puma Studio in Los Angeles in Early 2025

Puma Studio, when complete, will be a creative space that brings the brand’s design and marketing teams closer to the most influential communities and celebrities to inspire products and campaigns for the strategically important U.S. market.