The 22 percent jump in revenue came as the business continued to build on a sequential improvement throughout 2024 after posting a 14 percent decline in the first quarter, a 1 percent gain in the second quarter and 11 percent increase in the third quarter.
Category: Sports/Fitness

EXEC: Salomon Sneaker Sales Exceed $1B in 2024; Winter Sports Equipment Falters
Salomon footwear and apparel now represent approximately two-thirds of the Outdoor Performance segment that also includes the Salomon, Atomic and Armada snow sports equipment brands, up significantly from the 54 percent share in 2022.

Body Fit Training Expands to Scandavian Market with Oslo, Norway Location
The Oslo studio reportedly marks the beginning of BFT’s expansion into Scandinavia, which will be followed by locations in Stockholm and Copenhagen over the next year. Regional growth is reportedly being driven by seasoned fitness operator Tage Flugeim.

Planet Fitness Posts 19 Percent Revenue Growth in Q4 on Strong Equipment Sales
The company reports that total revenue for the fourth quarter of 2024 increased 19.4 percent to $340.5 million from $285.1 million in the prior-year Q4 period, including system-wide same-club sales growth of 5.5 percent.

Five Iron Golf to Open First Venue in Nashville
The venue will be located in Aertson Midtown, a mixed-use development adjacent to Music Row, featuring the Kimpton Aertson Hotel, retail and dining.

EXEC: Amer Sports Posts Strong DD Q4 Growth Across Big Three Brands
The company saw continued strong results in Greater China and Asia Pacific, accelerating growth in North America and EMEA. The Technical Apparel segment, including Arc’teryx and Peak Performance brands, led growth with a 34 percent year-over-year increase.

Sports Paradise Welcomes Team Sales Account Executive
Maggie Egan brings four years of experience in the sports and nutrition field to Sports Paradise with a proven track record working with coaches and teams as a market development associate for Gatorade throughout New Jersey and Staten Island, NY.

Callaway Takes $1.45B Non-Cash Charge Against Topgolf Goodwill and Certain Assets
Fourth quarter net revenue increased 3.0 percent year-over-year to $924.4 million, primarily driven by increases in Golf Equipment. On a GAAP basis, the loss from operations increased $1.43 billion due primarily to a non-cash $1.45 billion impairment of the Topgolf goodwill and intangible assets.

IFit Welcomes Chief Subscription Officer
Jeremy McCarty leads the vision and direction of iFit’s subscription business while overseeing customer acquisition, retention and optimization of the company’s membership model.

Nexus Golf Invests $2M for Minority Stake in New TruGolf Links Hybrid Simulator
The hybrid golf technology is expected to change the business equation for golf course operators, expanding operating hours, better leveraging existing infrastructure, and creating new revenue streams.

Pickleball Kingdom Sets Opening for Lehigh Valley, PA
The newest club in Whitehall Township, PA, with a planned opening in October 2025, will be lead by franchisees Chris and BethAnn Monteith, who have each had successful business careers.

Summit Golf Brands Appoints Chief Financial Officer
Summit Golf Brands has hired Timothy Moore as chief financial officer, overseeing finances across each SGB’s apparel brands, including B. Draddy, Zero Restriction, Fairway & Greene, and EP New York.

EXEC: Stanley Container Maker PMI Sued Over Brand Name
Stanley Black & Decker is claiming confusion between its Stanley brand name and the Stanley drinkware brand produced by Pacific Market International, LLC, and is taking PMI to Court “to protect its Stanley tools brand.”

Scheels to Open Third Store in Wisconsin in 2027
Wauwatosa Scheels will employ 500-plus store associates, the majority of whom will be employee owners hired locally. The store will be the company’s 36th location. A 35th store will open in Fall 2026 in Cedar Park, TX.

Report: Tennis Participation Grew 8 Percent in 2024 to 25.7 Million Players
One in every 12 Americans played tennis in 2024, the highest proportion on record, concluded the USTA based on the partner studies. This exceeds the five-year average ratio of one in 16 Americans.