EXEC: SGB 2025 Trade Association Leaders Look Ahead

Trade associations representing the active lifestyle space shared their concerns with SGB Executive regarding potential tariffs, supply chain disruptions and the likelihood of an unstable economy in 2025. However, they were generally upbeat about the year ahead.

SGB 2024 Year in Review: Most Read Articles for the Year

Top reads included a piece at No.1 most read addressing Chiefs’ QB Patrick Mahomes’ cracked helmet during the playoffs in January, downsizing at Orvis, Yeti’s thought process on Mystery Ranch deal, HeyDude and Jelly Roll’s global partnership launch, and Nike, Inc. putting the band back together after appointing Elliott Hill as CEO in October 2024.