Saucony opened a flagship in London’s Covent Garden to mark its first full-price store in the United Kingdom.
Category: Sports/Fitness

EXEC: Nike’s Shares Jump on Improving Turnaround Prospects
Nike, Inc. continues to face headwinds in its turnaround efforts, including an estimated $1 billion hit from tariffs. However, the company’s first-quarter guidance came in better than expected. Nike officials told analysts that its steps to reengage wholesale partners are paying off, with holiday bookings up. Shares of Nike in mid-day trading Friday, June 27, were up about 17 percent.

General RV to Carry Blaupunkt EBikes at Nationwide Supercenters
The largest RV dealership in the U.S. will now carry Blaupunkt ebikes available in all 26 of their stores, solidifying its position as the official ebike retailer in the RV channel.

StadioBike Adds to Ownership Team to Help Drive New Bicycle Racing Format
Kristin Labonte, a former national masters champion in the individual time trial, criterium, and road racing disciplines, is the managing partner of Breaking Limits, a sports marketing agency. James Pope is a globally respected event architect with over two decades of experience creating and scaling marquee cycling events.

BlackHeart Bike Co. Inks Deal for European Distribution
The partnership will see Bike-Components.de carry the brand’s framesets, including the latest Gravel Ti, as well as exclusive European colorways for the company’s aluminum line, available on Bike-Components.de’s online platform.

Pickleball Kingdom Franchisees Target North Virginia for First Facility
Franchisees Brynn and Tina Walker are “actively seeking a location” in the Springfield, VA area as PIckleball Kingdom continues its expansion efforts nationwide.

EXEC: TaylorMade Investor Seeks Preferential Treatment in Potential Sale of Brand
The move comes as Centroid, the South Korean private equity firm that acquired TaylorMade in 2021, in mid-May confirmed plans to divest its controlling stake in TaylorMade, opting for an outright sale over an initial public offering.

Nike, Inc. Beats Wall Street Estimates for Q4 Top- and Bottom-Line Declines
While the company produced a beat on both the top- and bottom-line consensus Wall Street estimates for the period, many analysts appeared more interested in the fiscal 2026 full-year guidance, which was not provided in the initial release of Q4 and full-year figures.

Recall: Bell Sports Bicycle Helmets
About 31,200 Bell Sports bicycle helmets are being recalled. The recalled helmets do not comply with the impact requirements of the Consumer Product Safety Commission’s (CPSC) mandatory federal safety standard for bike helmets.

ZogSports Acquired by Volo Sports
Volo Sports, the organizer of social sports leagues and related activities for adults operating in multiple cities throughout the U.S., announced the acquisition of ZogSports, a social sports league with a reported “over 120,000 players,” based in the U.S.

FDRA Elects New Board Leadership for 2025/27 Term
The newly elected leadership for the 2025–2027 term includes Josue Solano, CEO of BBC International, as Board chair; Dan Friedman, chief sourcing and supply chain officer at Caleres, as vice chair; and Lisa Tucker, president of Shoe Show, Inc. as treasurer.

Survey: Seventy Percent of U.S. Adults Ready to Learn Pickleball
In a recent national survey conducted by the Atlanta-based company, 70 percent of U.S. adults surveyed aged 18 to 65 identified themselves as “eager to learn” or “currently learning” the game of pickleball. Twelve percent described themselves as “avid” players. Only 18 percent expressed “no interest” in learning the sport.

Macron Extends Contract with UEFA for Referee Kits
The Italian sportswear label, renewed its contract to supply referees with kits for all major competitions held by the UEFA, European football’s governing body, in a multi-year deal. Before Macron, Adidas had held the referee kit supply rights for seven years.

EXEC: Hibbett Parent JD Sports to Open More JD Stores in Spain
The UK-based owner of the JD, DTLR, Shoe Palace, Finish Line, and Hibbett retail brands in the U.S. has 130 stores in Spain operating under the Sprinter banner.

U.S. Squash President To Step Down
The national governing body and membership organization for the sport in the U.S., announced that Kevin Klipstein, president and CEO, will step down at the close of the year, marking the end of a twenty-year tenure.