The one-of-a-kind destination – developed by Walt Disney Imagineering in collaboration with the NBA – will feature hands-on activities that immerse guests into the world of professional basketball.
Category: Sports/Fitness
Title Nine Partners With OutsidePR
Title Nine, the pioneer retailer of women’s activewear, announced a partnership with OutsidePR to serve as its public relations agency of record.
Oakley Becomes A UCI Mountain Bike Official Partner
The Union Cycliste Internationale (UCI) and Oakley announced a two-year partnership starting in 2019.
UNC Extends Deals With Nike
The University of North Carolina (UNC) announced a a 10-year extension of its contract with Nike. Nike will remain the Tar Heels’ exclusive supplier of athletic footwear and apparel through June 2028. UNC also for the first time revealed Nike’s contract with Roy Williams and other coaches.
RE/MAX Hires Former Under Armour Communications Exec
RE/MAX, one of the world’s leading franchisors of real estate brokerage services, and Motto Mortgage announced the hiring of Kerry McGovern as vice president, communications.
Amer Sports Buyout Begins Thursday
The consortium led by China’s Anta Sports seeking to acquire Amer Sports on December 20 commenced the voluntary recommended public cash tender offer for all the issued and outstanding shares in Amer Sports Corp
Revo Sunglasses Makes Exec Hires
Revo Sunglasses added Gabor Kereszturi as managing director, Europe and Linda Laube to the newly created role of senior vice president, business development.
SFIA: Experiences Driving Fitness
With health club memberships at an all-time high, increasing by more than 6 percent in the last year alone, opportunity in the fitness industry is looking bright. But it’s largely driven by experiences, according to a webinar covering SFIA’s “2018 Tracking the Fitness Movement Report.”
The FA Expands Merchandise Offering Through New Fanatics Partnership
The Football Association has signed an innovative new deal with Fanatics, the global leader in licensed sports merchandise. The new five-year partnership, which begins this month, will see England fans provided with a greater range of products and broader availability wherever they are in the world, thanks to Fanatics’ revolutionary model for the sports merchandise industry.
Easton Diamond Sports Renews As An NFCA Official Sponsor
The National Fastpitch Coaches Association (NFCA) has announced that Easton Diamond Sports LLC will continue its relationship with the association. The longtime official sponsor renewed with the association, signing a multi-year deal and will continue as the title sponsor for the NFCA’s Scholar-Athlete, Top Academic Team and Assistant Coach of the Year awards.
PHIT America Launches ‘Pro-Physical Education’ Videos
PHIT America and Kuds in the Game have the right program for your school. It’s called AMPED—a new school-based running program designed to amplify education. AMPED encourages children to get active every day before school.
Hockey Canada, Fanatics Team Up On Fan Gear & Retail Partnership
Hockey Canada and Fanatics on Wednesday announced a long-term, multichannel agreement which aims to bring fans throughout Canada and beyond a significantly expanded retail experience.
Decathlon Named Official Partner Of 2019 Represent Running Race Series
Decathlon announced a partnership with Represent Running’s (RR) Bay Area race series to become the organization’s official retail and apparel sponsor and title sponsor of the ambassador team. RR’s schedule for 2019 includes five races.
Balega Presents Ubuntu Award To Dick Pond Athletics
Balega International, the performance sock brand for runners, presented its annual Ubuntu Award for community service to Carol Stream, IL-based Dick Pond Athletics.
Nike Partners With Canada Soccer
Canada Soccer announce that Nike will replace Umbro as the official footwear, apparel and equipment supplier for Canada Soccer and its Men’s and Women’s National Teams at every level starting in January 2019.
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