Three key elements work in conjunction to provide “crisp, tour-level spin that promotes short game action and control like never before.”
Category: Sports/Fitness
Fitness International Acquires XSport Fitness
The operator of LA Fitness, Esporta Fitness, City Sports Club, and Club Studio brands, announced its acquisition of XSport Fitness, expanding its offerings in Chicago, New York and Virginia markets.
EXEC: Thule Posts Tepid Q2 Sales Growth; U.S. Market Seen as “Weak but Positive”
The North American market continued to be challenging with a high level of promotional activity. Sales of bike-related products, Juvenile & Pet and Thule branded products in Packs, Bags & Luggage showed growth in the region.
Trango Signs Climbing Icon Ben Rueck to Elite Team
Rueck is a member of Team Tenaya, with Trango serving as the exclusive U.S. distributor for Tenaya footwear. Rueck’s essential gear includes the Tenaya Indalo, Mastia Climbing Shoes and the Trango Prism Harness.
Skechers Signs Beach Volleyball Pros Andy Benesh and Miles Partain
The pair will wear the brand’s performance apparel and headwear, including Skechers-branded hats, tank tops and shorts, when competing in this year’s Summer Olymics in Paris.
U.S. Census Bureau Reports 1.3 Percent YoY Growth for June Core Retail Sales
June’s core retail sales as defined by NRF, based on the Census data but excluding automobile dealers, gas stations and restaurants, were up 0.9 percent seasonally-adjusted MoM and up 1.3 percent unadjusted YoY.
Motocaddy Expands U.S. Sales Team with New Hires
Motocaddy, the electric caddy brand, launched its North American operation in 2020 to offer U.S.-based sales, service and distribution for its electric caddies. The company recently expanded its U.S. sales team with five new hires.
Norco Bicycle Founder’s Family Assumes Full Ownership of Norco Manufacturer
Canada’s largest wholesale distributor of premium bikes, parts and accessories has been independently owned and operated in a partnership between the Lewis and Zalkow families. The Lewis family has now assumed full ownership of the company.
EXEC: Adidas Raises Full-Year Outlook Again After Double-Digit Q2 Growth
In euro terms, the company’s revenues grew 9 percent to €5.82 billion from €5.34 billion in Q2 last year. Excluding Yeezy sales in both years, currency-neutral revenues increased 16 percent for the quarter.
Deloitte Sees BTS Spending Flattening Amid Financial Concerns
Ongoing perceptions of inflation and a cost-of-living squeeze will keep spending steady from last year as K-12 parents weigh prices and priorities in preparation for the new school year as they budget for necessities and make room for a few indulgences.
LeBron James Family Foundation Partners with Canyon Bicycles
As part of this partnership, Canyon will donate its Grand Canyon Young Heroes bikes to this year’s class of I Promise students after the academic year to support the Foundation’s “earned, not given” philosophy.
Rally House Opens in Lakewood, CO
The Lakewood location is the company’s third storefront in the state after opening Rally House Outlets at Castle Rock and Rally House Alcove on Arapahoe at the beginning of June.
Gymshark Opens Second UK Store, Eyes U.S. Expansion
Gymshark Stratford, Westfield store, follows the successful opening of its debut flagship, which opened on London’s Regent Street in 2022. Founder and chief executive, Ben Francis, has his site’s set on U.S. growth with plans to open a New York City pop-up in the next 12 to 18 months.
NRF: Consumers Just Getting Started on Planned BTS Purchases
The NRF noted in its report that while shopping is well underway, most (86 percent) consumers still have at least half of their purchases left to make.
Big Peach Running Co. Partners with Runners Fit on New Franchise Store
The store will remain open while a new sign is installed and other changes are made to convert the store’s branding to Big Peach, with the final conversion steps slated for late July.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal