New Era Cap Inks Headwear Deal with Team USA

New Era will supply headwear to U.S. Olympians and Paralympians when they make the teams to compete in this year’s Paris Olympics. Team USA’s agreement with New Era Cap is its first product deal with a headwear-focused brand.

True Spec Golf Opens in Dublin, Ohio

Partnering with Intown Golf Club, the indoor private golf facility in central Ohio, opened its second store on June 11, complimenting its other brand store in the state.

The Picklr Opens in McKinney, Texas

Anchored by Trader Joe’s, Starbucks, Hollywood Feed, and Christina’s Mexican Restaurant, The Picklr adds a key category, athletics, to the lineup of businesses in Eldorado Plaza.

Tailwind Nutrition Hires Director of Finance

Carter Shae was appointed director of finance. Most recently, he worked as CFO for Cut Clothing overseeing finance, accounting, human resources, customer experience, logistics, and board and investor relations.

Lotto Invests in Pickleball Team

Lotto announced a strategic partnership with the Brooklyn Aces, becoming the first athletic brand in the ownership group of a professional pickleball team. The Italian sports brand joined celebrity owners Kevin Durant, Rich Kleiman, Drake, and Michael B. Jordan.

EXEC: Academy Sports CEO Remains Bullish on Sales Recovery

Academy Sports and Outdoors missed Wall Street’s earnings expectations for the second straight quarter on lower-than-expected sales but Steve Lawrence, CEO, told analysts he remains confident growth will improve in coming quarters as the chain benefits from a focus on newness and value while capitalizing on key selling occasions over the year.

Under Armour Partners With USA Football

As the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams, UA will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.