NB will create broadcast, digital and retail content featuring NB athlete and WNBA rookie Cameron Brink, the second overall selection in the WNBA Draft 2024 presented by State Farm, who signed a NIL deal with NB in 2023.
Category: Sports/Fitness
Birkenstock to Open First Storefront in Paris
Founded in 1774, Birkenstock’s first free-standing store will open on July 20 in Paris’ Marais district.
Birkenstock Promotes Van Schalkwyk to Managing Director Pasewalk Facility
Thomas van Schalkwyk, a South African national, oversees the daily operations at Birkenstock’s newest 35,000-square-meter production factory in the Berlin-Szczecin industrial park near Pasewalk, Germany. He has extensive experience in the manufacturing sector.
PickleRage to Open New Club in DC/Baltimore Metro Area
Opening its doors in Q4 2024, the club will be directly adjacent to the Thurgood Marshall International Airport in a densely populated community 11 miles north of downtown Baltimore.
Play It Again Sports Parent Sees Flat Q2 on Planned Decline in Leasing Revenue
The company recently made the decision to no longer solicit new leasing customers and pursue an orderly run-off of its middle-market leasing portfolio. Resulting leasing revenue was halved year-over-year.
Fitness Ventures LLC Set to Open Crunch Gym in Greenwood, IN
The 50,000-square-foot Crunch Greenwood will occupy the former Christmas Tree Shoppe at the Greenwood Pavilion when it opens in fall 2024.
Skechers Expands United Legwear & Apparel Partnership with EU and UK Distribution
Skechers will now have dedicated showroom space at ULAC Europe B.V.’s headquarters in Amsterdam and in its London showroom for its lifestyle and performance socks for men, women and kids.
Callaway Golf to Release Opus and Opus Platinum Wedges
Three key elements work in conjunction to provide “crisp, tour-level spin that promotes short game action and control like never before.”
Fitness International Acquires XSport Fitness
The operator of LA Fitness, Esporta Fitness, City Sports Club, and Club Studio brands, announced its acquisition of XSport Fitness, expanding its offerings in Chicago, New York and Virginia markets.
EXEC: Thule Posts Tepid Q2 Sales Growth; U.S. Market Seen as “Weak but Positive”
The North American market continued to be challenging with a high level of promotional activity. Sales of bike-related products, Juvenile & Pet and Thule branded products in Packs, Bags & Luggage showed growth in the region.
Trango Signs Climbing Icon Ben Rueck to Elite Team
Rueck is a member of Team Tenaya, with Trango serving as the exclusive U.S. distributor for Tenaya footwear. Rueck’s essential gear includes the Tenaya Indalo, Mastia Climbing Shoes and the Trango Prism Harness.
Skechers Signs Beach Volleyball Pros Andy Benesh and Miles Partain
The pair will wear the brand’s performance apparel and headwear, including Skechers-branded hats, tank tops and shorts, when competing in this year’s Summer Olymics in Paris.
U.S. Census Bureau Reports 1.3 Percent YoY Growth for June Core Retail Sales
June’s core retail sales as defined by NRF, based on the Census data but excluding automobile dealers, gas stations and restaurants, were up 0.9 percent seasonally-adjusted MoM and up 1.3 percent unadjusted YoY.
Motocaddy Expands U.S. Sales Team with New Hires
Motocaddy, the electric caddy brand, launched its North American operation in 2020 to offer U.S.-based sales, service and distribution for its electric caddies. The company recently expanded its U.S. sales team with five new hires.
Norco Bicycle Founder’s Family Assumes Full Ownership of Norco Manufacturer
Canada’s largest wholesale distributor of premium bikes, parts and accessories has been independently owned and operated in a partnership between the Lewis and Zalkow families. The Lewis family has now assumed full ownership of the company.
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