The company said that with continued interest from entrepreneur and pro-athlete investors, it will use the new funds to further deliver on its commitment to bring AI to its health and fitness platform.
Category: Sports/Fitness
FluidLogic Investors Look to Expand Hydration Systems to Consumer Categories
The company said this investment will fund new product development and innovation for consumer products in the adventure sports and outdoor endurance categories expected to be available in early 2025.
L Catterton Acquires Majority Stake in Solidcore Fitness Studios
The investment firm has acquired Solidcore, a national network of fitness studios providing targeted strength training on custom-built reformers, from VMG Partners, Kohlberg & Company, and Peterson Partners.
Puma Appoints Markus Neubrand as CFO
Neubrand replaces CFO Hubert Hinterseher, who has mutually agreed to step down, effective September 30, 2024, leaving on December 31, 2024, after successfully transitioning his duties to Neubrand.
Orangetheory Fitness Opens New Studios in Greater Chicago, NYC Metro and Spain
Orangetheory Fitness opened three new studios in September—two in the U.S. (Crystal Lake, IL and Jersey City, NJ) and one in Valencia, Spain, reflecting its vision to “make a lasting impact on the health and wellness of communities worldwide.”
Omega Fitness and Rainier Partners Acquire MDS Fitness Gyms in Wisconsin
The acquisition of MDS’s Wisconsin assets strengthens Omega Fitness, the second largest Anytime Fitness platform in the U.S., in the state and remains consistent with the company’s focus on establishing geographic density in select markets.
Sqairz Appoints Three New Members to Board
Sqairz welcomed Keith Bank, Bobby Barad Elass to its Board of Directors as the company moves toward becoming a “multi-sport footwear conglomerate.”
PGA of America Elects President of Georgia Section
Joshua Deal, PGA general manager at Bobby Jones Golf Course in Atlanta, GA, was elected the 29th president of the PGA of America’s Georgia Section.
Report: Holiday E-Commerce to Grow 8.4 Percent; Cyber Monday May Lag Overall Gains
Cyber Week, the five-day period including Thanksgiving, Black Friday and Cyber Monday, is expected to drive $40.6 billion in online spend this year, up 7.0 percent y/y and representing 16.9 percent of the overall Holiday selling season.
Xponential’s Pure Barre Brand Expands into Mexico
Behind the Master Franchise Agreement for Mexico is a current Master Franchisee team at Boutique X Fitness Studios that is also developing StretchLab and Rumble in the country.
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
EXEC: SEC Charges Terminated Foot Locker Exec with Insider Trading
Barry Siegel, the former senior director of order planning management for North America, agreed to a civil settlement after allegedly using material nonpublic information about sales and inventories to short FL shares prior to two Foot Locker earnings announcements in 2023.
EXEC: Leatt Partners with ZyroFisher in Distribution Deal for UK and Ireland
ZyroFisher will begin distributing Leatt products in the UK and Ireland in Spring 2025, with pre-orders starting November 2024, providing a larger portfolio of mountain bike-oriented protective products.
EXEC: Golden Goose Gets Strong DTC Lift to Post DD Growth in First Half
DTC net revenues reached €226.8 million, accounting for 73 percent of total revenues in the first half on 18 percent year-over-year growth. Wholesale revenues were down 5 percent y/y to €74.6 million in H1, accounting for 24 percent of total net revenues in the period.
Pickleball Kingdom Franchise to Open in Lynnwood, WA in Early 2025
The new facility in Lynnwood, WA, led by brother and sister team John and Mara Hylton, will occupy a 37,000-square-foot space previously occupied by Bed Bath & Beyond and feature 12 indoor courts.
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