As the new majority owner of Varsity Brands, KKR said it will support the company as it continues to grow its business. KKR said it is making this investment primarily through its North America Fund XIII.
Category: Sports/Fitness
G-Form Inks $3M U.S. Army R&D Deal to Advance Helmet Protection
The latest G-Form OTAp is to fund research and development of a prototype that will improve the blunt impact performance of the US Army’s combat helmets while improving long-duration comfort for soldiers.
EXEC: Golf Rounds Played Fell 5 Percent in Q2 in Great Britain
Total rounds played per course in Great Britain dropped by 5 percent year-on-year in Q2 2024, according to a recent report from UK-based Sporting Insights.
Abercrombie & Fitch Elects New Board Director
The global omnichannel specialty retailer of apparel and accessories, elected Andrew Clarke to its Board of Directors, effective August 21, 2024. Clarke is the global president of Mars Snacking, a division of Mars, Inc.
Skechers Signs Football Legend Ruud Gullit
The former Netherlands National Team Captain will appear in Skechers marketing campaigns as the brand’s first ambassador for Benelux.
Rally House Opens Third Store in Texas
The new Rally House store in Deerbrook Marketplace opened in Humble, TX offering a comprehensive selection of officially licensed apparel paired with the officially licensed team merchandise.
Adidas and Patrick Mahomes Sign Six Texas Tech Student/Athletes to Team Mahomes
Adidas and Patrick Mahomes signed six student-athletes at Texas Tech University to NIL deals on August 23. The contracts follow just weeks after Adidas signed a deal with school to be the official footwear, uniform, apparel, and accessory partner of the Texas Tech Red Raiders.
Onix Pickleball Launches Supercell Paddles
The paddle is for players with a shorter, slower stroke, comes in two designs, orange and blue, and meets the USA Pickleball requirements, making it approved for all official tournament play.
Johnnie-O Welcomes Dave Neville as Senior VP of Marketing
Neville brings over two decades of experience in marketing and brand management, with a career that includes senior roles at Callaway Golf. He has also been at the forefront of digital and social media trends and content marketing, hosting the Callaway Talks YouTube show and The Fitting Room podcast.
Asics Adds Taylor Fritz to Global Athlete Roster
An Olympic bronze medalist in men’s doubles, four-time Grand Slam quarterfinalist, and career-high No.5 worldwide, Fritz will enhance the brand’s tennis ambassador portfolio.
EXEC: Zepp Health Corp. Saw Wearable Tech Shipments Fall 66 Percent in Q2
For the third quarter of 2024, the company’s management expects net revenues to be between $45 million and $60 million, representing growth of 18 percent to 59 percent for revenue of self-branded products compared with the second quarter of 2024.
Rhone Signs LPGA Tour Athletes Lilia Vu and Lauren Hartlage
“We at Rhone cannot wait to be alongside these athletes as they deal with the everyday challenges of high-performance sports.” — Emma Crepeau, Chief Growth Officer, Rhone
EXEC: Globe Intl Sees Fiscal Year Profit Upside as Apparel Grows
North America total segment revenue was A$82.5 million for the fiscal year, compared to A$94.1 million in the prior year. Globe and Impala stabilized after clearing of inventory in FY23; both returned to positive EBIT contribution.
EXEC: China’s Largest Online Fitness Platform Swings to H1 Loss
Revenues from self-branded fitness products were up 7.5 percent in the first half of 2024, mainly from an increase in wholesale channel sales and increased fitness gear and apparel product sales.
Pickleball Kingdom Continues Expansion in the PNW
Gunn Robison is leading this franchise expansion. Before joining Pickleball Kingdom, Gunn spent 25 years in technology sales and marketing, most recently as vice president of marketing at Microsoft.
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