Burton Snowboards and Volvo Cars announced a three-year partnership that expands their successful relationship in the United States to Europe. The new partnership focuses on Burton's world-renowned European snowboard events, including the Burton Euro
Category: Sports/Fitness
Sports Direct Q1 Profit Flat
Sports Direct International Plc said its sales for the 13 weeks ended July 27 increased slightly from last year. The company further said its trading since the end of July remained in line with its forecast amid tough market conditions…
Athletic Footwear a Ray of Sunshine in Cloudy August
As the numbers roll in for the retail fiscal month of August, it is pretty clear that retailers are looking to athletic footwear to keep footwear sales numbers in positive territory. While the later back-to-school season has clearly impacted retailers, a
Eurobike Reports High Attendance and Confidence
Eurobike is reporting record attendance of 36,800 trade visitors from 75 countries, 18,000 bicycle fans at its Open House Day and 1,430 journalists from 32 countries. Ninety percent of the trade visitors surveyed rated the economic situation as stable to
ASR Sees Slower Traffic, But Attendees Generally Pleased
The Action Sports Retailer show this past weekend was more subdued than it has been in years past, as relatively empty aisles reflected what some in attendance attributed to a difficult economy, a later back-to-school period or possibly the exit by sever
Callaway Golf President and CEO Sign New Agreement
Callaway Golf Co. announced that the Board of Directors and George Fellows, president and CEO, have agreed to amend and extend the term of his employment agreement through December 2011…
Interbike Renews Support for IMBA
Interbike has renewed its support for the International Mountain Bicycling Association (IMBA), the world’s largest mountain biking advocacy group. The contribution includes financial support for IMBA’s network of model trail systems, and for IMBA programs
Zumiez Promotes GMM Kilbourne to President
Zumiez Inc. has appointed Lynn K. Kilbourne as the company's president and general merchandising manager. Prior to Kilbourne's promotion to president, she served as the company's EVP and GMM since Sept. 2004…
Yakima Names Southern Distributor
Yakima said the Hans Johnsen Company of Dallas will begin distributing its products to independent bicycle dealers in the Southern United States. The companies said the partnership will provide IBDs the ability to quickly order limited SKUs of Yakima prod
Adrenalina to Open Store in Denver
Adrenalina, the action sports store, plans to begin construction of a 15,000 square-foot store in Denver. The store is expected to open by December…
Lady Foot Locker Sponsors Disney Marathon
Lady Foot Locker will be the presenting sponsor of Disney's Princess Half Marathon Weekend in March 2009, its inaugural race. Under the multi-year agreement, Lady Foot Locker will be involved in the marketing of Disney's Princess Half Marathon W
La Sportiva Consolidates Social Networking Sites
La Sportiva N.A. launched a social media web community today called LIVE. The new portal combines all of La Sportiva’s new media and social media and highlights grassroots efforts in the climbing, hiking and Mountain Running communities into one user-frie
Study: Foot Locker Most Recognizable Sports Retail Brand
The Foot Locker retail brand is the most recognizable of all sports or outdoor retail brands in the U.S., based on a recent survey conducted by The SportsOneSource Group. The resulting How America Shops Study, released this week, found that 89% of all re
ASSOS of Switzerland Opens North American Operation
Cycling apparel maker ASSOS of Switzerland has opened its own North American operation in Chicago and terminated its 13-year contract with Illinois-based Ochsner International, Inc. ASSOS North America will now manage all sales and marketing efforts for t
Payless to Raise Money for Hispanic Youth
In celebration of Hispanic Heritage Month, which begins on September 15, Payless ShoeSource has launched the Payless Inspiring Possibilities Program and will join together with its shoppers to raise money to support the future of Hispanic youth…
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