Nike Inc. has signed a 10-year contract to supply athletic footwear, apparel and accessory products to the North Carolina Tar Heels. The contract was signed in late May and was made retroactive to July 1, 2008…
Category: Sports/Fitness
Nike Inks 10-Year Deal with Tar Heels
According to UNC officials last Wednesday, the University of North Carolina Tar Heels have signed a 10-year deal with Nike to supply athletic equipment and apparel for its sports teams…
Ortovox USA Opens New Western DC
Avalanche safety equipment company Ortovox USA has opened a new western U.S. sales and distribution center in West Valley, UT…
Julbo Appoints New Reps for Southwest and Northeast
Julbo, Inc., the eyewear company, hired two outdoor sales representatives, effective July 1, 2009: Sky Ambitions LLC will cover northeast territory and Greg Houston from the Alta Group will cover the southwest…
Speedo Weighing Whether to Let Sponsors Wear Competitor’s Suits
Speedo is exploring whether to allow swimmers it sponsors to wear rival manufacturers' new high-tech suits. Said Craig Brommers, vice president for marketing, in a statement on Tuesday, “The brand is continuing to evaluate the situation internally.”.
Online Videos Expand as Useful Marketing Tool
Social Media has certainly had an impact on nearly every facet of business, and companies continue to expand their brand presence online. New online social communities, purchasing opportunities, customer reviews, and shopper incentives are introduced ever
ESoles Becomes PGA Tour Sponsor
ESoles Custom Footbeds has entered into an agreement that makes its ePro custom footbeds and eFit custom modular footbeds exclusive licensed products for the PGA TOUR…
Horton Archery Acquisition Complete
Gregg Ritz' Wild Communications and the private equity firm TGV Partners announce the acquisition of substantially all the assets of Horton Archery, a designer, manufacturer and marketer of crossbows and archery acessories…
Datatech: National Golf Rounds Played Up 0.9% in May
The Golf Datatech National Golf Rounds Played Report showed that in May, golf rounds played nationwide were up 0.9% versus the prior year's month. The findings represent 4410 reporting courses. In the year-to-date period, golf rounds are up 1.6%…
Schutt to Give Helmets to 20 Pop Warner Teams
Twenty Pop Warner Football programs, including 3 new/startup associations, will be receiving new football helmets from Schutt Sports as part of Pop Warner Football’s Equipment Grant Program. Programs from across the country will each receive 24 new Schutt
Sport Chalet Sees Wider Fiscal Q4 Loss
Sport Chalet, Inc. reported fourth-quarter sales declined 12.7% to $84.5 million from $96.8 million a year ago as same-store sales tumbled 17.7%. The net loss in the period of $11.1 million, or 79 cents a share, compared to a loss of $2.8 million, or 20 c
Smith and Wesson Reports Q4 Sales Up 19.8% on Strength from MandP Firearms
Smith & Wesson Holding Corporation, parent company of Smith & Wesson Corp., reported net sales for the fourth fiscal quarter 2009 were $99.5 million, or 19.8% ($16.4 million) higher than net sales of $83.1 million for the fourth fiscal quarter last year..
Reebok Signs Two of Hockey’s Rising Stars
Reebok-CCM Hockey announced that they've inked both John Tavares and Victor Hedman to multi-year deals with CCM and Reebok brands, respectively. Tavares and Hedman, both 18, are widely considered to be the top picks in the 2009 NHL entry draft on Fri
Timberland Introduces Recyclable Boot
The Timberland Co. said it launched its first footwear line designed to be disassembled and recycled, rather than discarded, at the end of its life. The Earthkeepers 2.0 boot collection is made of 80% recyclable or reusable materials that represent a 15%
Nike Launches Cancer Survivors Campaign
Nike launched an integrated media and grassroots campaign featuring Lance Armstrong, world-class athletes, celebrities and survivors, in a call-to-action to join the global fight against cancer. The campaign, “It's About You,” includes a TV commercia
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