At the National Athletic Trainers Association Conference Product Learning Theater at the America's Center in St. Louis, Dr. Harry Kerasidis, board certified neurologist and founder of XLNTbrain Inc., introduced XLNTbrain-Sport, the first comprehensiv
Category: Sports/Fitness
Dick’s SG Partners with Drew Brees Around Concussion Awareness
The Dick's Sporting Goods Foundation announced that it has partnered with world champion All-Pro quarterback Drew Brees and ImPACT for PACE, the concussion awareness and education program. PACE, which stands for Protecting Athletes through Concussion
Forest Service Reports Shift to More Passive Outdoor Recreation
A study released by the U.S. Forest Service (USFS) last week, projects steady and even robust growth in participation in outdoor sports through 2060 despite declining participation rates in several core activities…
Spending on Tourism Related Recreation and Entertainment Accelerated in First Quarter
Real spending on travel and tourism-related recreation and entertainment grew 3.7 percent in the first quarter in marked improvement over a year earlier, when such spending fell 2.8 percent, the Bureau of Economic Analysis of the U.S. Department of Commer
Patagonia Launches Vote the Environment Campaign
Patagonia Inc. launched its Vote the Environment campaign in which it asks customers to register to vote, learn about candidates' environmental records and vote for the world they want to live in. The apparel company has partnered with the rock band,
Outdoor Retailer Open Air Demo to Feature 150 Brands
Retailers will have access to the latest products and development teams from 150 outdoor brands at this year's Outdoor Retailer Open Air Demo. Fly fishing, GPS/geo-caching, paddle sports, SUP and trail running gear will be on display and available fo
USFS: Outdoor Recreation Becoming More Passive
While participation rates in traditional outdoor activities like hunting, fishing, snowmobiling, skiing and snowboarding leveled off or declined from 2000 to 2009, more Americans than ever are participating more frequently in passive activities such as bi
Hush Puppies Collaborates with Vibram in FIVE Minimalist Line
Hush Puppies and Vibram have collaborated to introduce Five from Hush Puppies, a fashion-forward collection of men's shoes that blends the known comfort and performance of the popular Vibram FiveFingers inspired outsole with a fashion-forward Hush Pu
Under Armour Brings Out Tom Brady In Run Footwear Launch
Under Armour brought out Tom Brady, Lindsey Vonn and Kemba Walker at a press event in New York City to launch its new UA Spine RPM footwear collection. Developed from the ground up, UA Spine RPM is comprised of a responsive inner core, revolutionary UA Mi
Border Security Bill Could Threaten National Parks, Sites
The National Parks Conservation Association criticized national security legislation being taken up in the U.S. House of Representatives Tuesday, saying it would enable the Department of Homeland Security to suspend basic protections for national parks, h
Keen Hires Three Product Managers
Keen Inc. hired three product experts to lead the trailhead, casual and sock teams. The hires include Jeff Dill as footwear business director of the trailhead category; Johanna Koeberle, senior merchandising manager for Blvd, the Keen casual category; an
Granite Gear Names New Reps in Pacific NW, Alaska
Garth Evans of Technical Spectrum Marketing and Darren Stone and his agency, the Stone Group West, have begun representing Granite Gear in the Pacific Northwest (Washington, Oregon, Idaho and Montana) and Alaska…
Mountain Khakis to Skip Outdoor Retailer
Mountain Khakis announced it will not be attending year’s Outdoor Retailer Summer Market and divert the savings to
programs that drive traffic to dealers…
Li-Ning Partners with Endomondo Around Running Events
Li-Ning has teamed up with Endomondo, the online sports and fitness community based on real-time GPS tracking for runners and cyclers, to host “Rediscover the Run.”…
Fruit of the Loom to Sponsor Bluegrass State Games
The Bluegrass Sports Commission (BSC) announced that Fruit of the Loom has signed on to be the official apparel sponsor of the Bluegrass State Games, presented by Subway Restaurants…
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