Ledecky, as a member of Athleta’s Power of She Collective, will participate in product wear testing across Athleta’s assortment, wear Athleta as her apparel brand outside the water and appear in key Athleta campaigns.
Category: Sports/Fitness
PPA Tour and Major League Pickleball Close Merger
The professional pickleball organizations Carvana PPA Tour (PPA Tour) and the MLP by Margaritaville (MLP) announced today the completion of the company’s previously announced merger and the formation of a singular pro pickleball holding company.
EXEC: BOA Posts 25 Percent Sales Decline in 2023 as Retail Inventory Takes Toll
Fourth quarter sales at BOA were down slightly year-over-year while Adjusted EBITDA for the BOA business increased to $14.0 million in Q4, compared to $13.8 million in the 2022 fourth quarter.
Orangetheory Fitness and Self Esteem Brands to Merge in All Stock Deal
The combination of Orangetheory Fitness, Anytime Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, and Stronger U Nutrition will represent $3.5 billion in systemwide sales and approximately 7,000 franchise locations across 50 countries.
Vittoria Launches RideArmor All-Season Tire Range
Vittoria introduced the RideArmor tire range—”true armor” to protect cyclists from the dreaded puncture.
EXEC: 5.11 Tactical was the Lone 2023 Active Lifestyle Gainer at CODI
The 5.11 Tactical brand was the only active lifestyle brand in the segment to post an increase in sales for the year, due in large part to its direct-to-consumer component of the business as all other brands continued to deal with the ongoing retail de-stocking process prevalent across the U.S. retail landscape.
EXEC: Titleist Golf Ball Sales Increase Double Digits in 2023; Clubs Up in High Singles
Titleist golf balls posted healthy sales gains for the year, led by the successful Pro V1 and Pro V1x launch and continued strengthening of the golf ball supply chain, while Titleist golf clubs growth was said to be driven by new T-Series irons and expanded club fitting capabilities.
Super73 x Howler Brothers Launch Capsule Collection
Collaboration merges surf and outdoor to the e-bike industry with custom Howler Brothers x Super73-S2 apparel and accessories
Xponential Fitness Partners with Kinrgy to Launch Brick & Mortar Experience
The dance and fitness platform founded by dancer Julianne Hough, will open its first brick & mortar Kinrgy studio in West Hollywood, CA on March 1.
Asics Releases Findings from Gender Exercise Gap Study
Focus group participants frequently described how societal expectations about gender roles, including that women should bear the majority of family caregiving and household responsibilities played a major part in their stopping exercise.
BSN Sports Inks Athletic Apparel Supplier Deal with Arena Football League
The company said all 16 AFL teams will wear BSN Sports’ newly designed Victory Red Zone Elite uniforms for home and away games when the league makes returns to play in arenas nationwide this April.
Sierra Parent TJX Sitting Pretty as Most Others Deal with Market Turmoil
The parent of TJ Maxx and Marshalls said it is well-positioned to take advantage of the outstanding availability of quality, branded merchandise in the marketplace and flow fresh goods this spring. TJX had 95 Sierra stores at year-end 2023.
Frog Bikes Taps U.S. Distributor to Expand Availability of Premium Kids Bikes
The company said the alliance with GB Sport Distributors marks a significant milestone in Frog Bikes’ mission to empower young riders and make cycling more accessible to families across America.
Puma Becomes New Kit Supplier of RB Leipzig
Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.
Life Time Group Swings to Full Year Profit as Revenue Passes $2 Billion Mark
Full year revenue increased 21.6 percent to $2.22 billion due to continued strong growth in membership dues and in-center revenue. Fourth quarter revenue increased 18.2 percent to $558.8 million.
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