Garmin Partners with MyFitnessPal

Garmin has partnered with MyFitnessPal so users of Garmin’s smart watch and fitness trackers can coordinate their diet and fitness regimens more easily…

Under Armour To Open “Brand House” in Chicago

Under Armour will open its newest specialty retail location at 600 North Michigan Avenue in Chicago in March, 2015. Situated in the heart of the city's Magnificent Mile, on the corners of Michigan Avenue and Ohio Street, the Brand House retail store

Cycling Brands Launch Auction to Raise Money for Spinalis

POC and fellow cycling brands Cervélo, fi´zi:k, 3T, HED, Shimano, and TRP are accepting bids on four one-of-a-kind Cervélo road bikes valued at roughly $20,000 as part of a fundraiser for Spinalis, a charitable foundation that supports research and treatm

Thule Signs on as Platinum Sponsor of Outsiders Ball

Thule has signed on as platinum level sponsor of the 2014 Outdoor Foundation’s Outsiders Ball, which has emerged as the outdoor industry's premier fundraising event for grassroots projects that engage American youth in outdoor actviities…

Spring Team Dealer Market Has Largest Show to Date

The ninth annual Team Dealer Market was held on June 9-11 at the Sheraton Charlotte Hotel in Charlotte, NC. The show was the largest spring Team Dealer Market to date with over 200 in attendance representing over 50 sporting goods stores…

Truetech to Be Acquired By UK Materials Technology Company

Luxfer Holdings PLC, a UK-based materials technology company, has agreed to acquire Truetech, Inc., a New York company that makes an extensive line of self-heating meals, beverages and soups used by military, emergency relief agencies and outdoor enthusia

Tony Casella Joins Freewaters’ California Sales Team

Long time sales veteran Tony Casella has joined Freewaters. Casella will assume a newly created territory that encompasses the Central Coast over to June Mountain and down through the counties of Mono, Santa Barbara, Ventura, L.A., Orange and Riverside…

NSSF, Sands Expo Extend SHOT Show Agreement

The National Shooting Sports Foundation and Sands Expo and Convention Center have followed up the 2014 record-setting Shooting, Hunting and Outdoor Trade Show (SHOT Show) by adding another two years to their agreement…