Craft Sportswear North America has named Eric Schenker as its new chief executive officer…
Category: Outdoor
Under Armour Parnters with HTC to Build Out Fitness Ecosystem
Under Armour Inc. announced a strategic partnership with HTC Tuesday that calls for the maker of smart phones to design a series of products that work seamlessly with UA Record, a web site and app collection it launched at CES that will expand the Under A
CEA: Fitness Wearables Expected to Reach $1.8B in 2015
Led by the popularity of activity tracking devices, health and fitness devices are projected to lead unit sales among all wearables in 2015 with a projected 20 million units. Revenue is expected to surpass $1.8 billion in 2015, according to the Consumer E
Russell Athletic Presents Fight Like Dylan Award
Russell Brands, LLC announced Shoreham-Wading River High School as the recipient of the fourth annual “Fight Like Dylan Award,” which honors the courageous life of Dylan Rebeor, a high school football player who lost his battle with cancer an
Upbeat Outlook for 2015: Execs Speak Out
With the economy improving and a health & wellness trend providing a boost for most categories, 2014 appeared to have turned out to be a solid to strong campaign for most companies in the sporting goods industry. What's up for 2015? Sports Executive
Mike’s Bikes Secures Financing for Expansion
Mike’s Bikes has secured a multi-million-dollar credit facility to open more locations from Business Capital. The dealer, which already operates from 11 locations in California, claims to be the largest independently owned bike dealers on the West C
Garmin Launches New Smart Watch at CES
Garmin debuted a new smart watch at the CES Show Monday that will compete more directly with the Apple Watch…
Under Armour Hires PR Firm to Target Outdoor and Action Sports
Under Armour, Inc. is partnering with Charleston, SC-based public relations firm Groundswell PR to represent its Outdoor Performance Division products. The global athletic performance gear company has appointed Groundswell to oversee its editorial and med
Dorel Recreational/Leisure Rebrands as Dorel Sports
Dorel Industries Inc. kicked off the New Year by renaming its Recreational/Leisure segment Dorel Sports and announcing a number of hires and promotions at the Connecticut-based business, which owns Cannondale, Schwinn, GT, Mongoose, Sugoi and Caloi bicycl
ExOfficio Names VP of Design and Product Development
ExOfficio has appointed Julie Snow as its new vice president of design and product development, where she will play a key role reinforcing the brand’s position as the global leader in adventure travel apparel…
Tiger Targets Outdoor Brands with New Colorado Fulfillment Center
Tigers has opened a new fulfillment center in Aurora, CO in response to the substantial increase in demand from outdoor and active lifestyle brands…
Confluence Acquires Boardworks
Confluence Outdoor made a big – albeit expected – splash in the paddlesports industry Monday by announcing it had acquired SUP and surf board maker Boardworks of Carlsbad, CA. In addition to manufacturing and distributing boards and accessories under its
Puma and United Legwear and Apparel Co. Form New Kids Apparel Joint Venture
Puma and United Legwear & Apparel Co. LLC (ULAC) are entering into a joint venture in North America for the production, sales, marketing, and distribution of Puma children's apparel from infant through boys' size 20 and girls' size 16. The
CES to Features Parade of Sports Celebrity Pitchmen
Brands will use several active and retired pro athletes to pitch their products at the 2015 International CES in Last Vegas Jan. 6-9, including Cal Ripken Jr., NBA great Clyde Drexler and a parade of skateboarders, snowboarders and surfers. This year'
Moosejaw Tweaks Loyalty Program for 2015
Moosejaw announced several changes to its loyalty program that include discontinuing its High Altitude program that allowed its most loyal customers to earn discounts at an accelerated rate…
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